#USA #Plano #Lexus #Electrified Vehicles #Toyota Motor

Toyota Motor North America Sales Summary

On October 1, 2025, Toyota Motor North America (TMNA) released its sales figures for September 2025, showcasing a remarkable performance in the U.S. market. TMNA reported sales of 185,748 vehicles, reflecting a 14.2% increase in volume compared to September 2024. This growth is notable not just in the total volume but also in the daily selling rate (DSR), which rose by 9.5% during the same period.

Electrified Vehicle Sales

A significant highlight of the report was the sales of electrified vehicles, which totaled 85,092 for the month, marking an 8.1% increase in volume and accounting for 45.8% of the overall sales. This trend indicates a growing consumer preference for hybrid and electric options, aligning with TMNA's commitment to sustainable mobility.

For the third quarter of 2025, the overall sales figures reached 629,137 vehicles, which is a 15.9% increase in volume and a 14.4% rise on a DSR basis compared to the third quarter of 2024. Sales of electrified vehicles during this quarter also rose to 282,794, showing a 10.5% volume increase and representing 44.9% of total sales.

Division Performance

Breaking down the sales by divisions reveals that the Toyota division is performing exceptionally well. In September, it accounted for 158,959 vehicles, up 13.4% in volume and 8.7% in DSR compared to the previous year. For the third quarter, Toyota division sales were reported at 537,528 vehicles, increasing by 16.4% in volume and 14.9% in DSR.

Conversely, the Lexus division also showed promising growth with 26,789 vehicles sold in September, a substantial 19.4% increase in volume and a 14.4% increase in DSR. The total sold by Lexus for the third quarter was 91,609 vehicles, marking a 13.1% rise in volume.

Insights from Leadership

Andrew Gilleland, Senior Vice President at TMNA, commented on the robust sales figures, stating, "Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them." He emphasized that the upcoming next-generation RAV4 is maintaining customer interest, while TMNA's multi-pathway powertrain strategy is contributing significantly to the steady growth of electrified vehicle sales.

Product Availability and Market Trends

As of now, both Toyota and Lexus brands offer 30 different electrified vehicle options available in dealerships across the U.S. Moreover, Toyota remains competitive with some of the lowest incentives in the automotive market, which may play a significant role in its increased sales.

Conclusion

In summary, Toyota Motor North America's September 2025 sales results illustrate a strong upward trend in both total vehicle sales and electrified options. With nearly half of its sales coming from electrified vehicles, TMNA is well-positioned to meet growing consumer demand for sustainable transportation solutions in the evolving automotive landscape.