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Innovative Eyewear's Impact at Vision Expo West 2025

Innovative Eyewear, Inc., a key player in the smart eyewear industry and publicly traded on NASDAQ under the tickers LUCY and LUCYW, has marked a successful appearance at the Vision Expo West 2025. Held in the United States, this premier optical industry trade show provided an ideal platform for the company to showcase its innovative brands, including Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer®, and Nautica®.

Key Highlights from Vision Expo West

Among the remarkable accomplishments at the event, Innovative Eyewear secured approximately 40 new accounts across various segments of the optical industry. This engagement included partnerships with both regional and independent players, reflecting the company's expanding market reach. The event also paved the way for a new distribution partnership aimed at enhancing the company's presence in the UK, furthering its global strategy.

In addition to international expansion, Innovative Eyewear built robust connections with potential partners boasting national prominence in Canada and LATAM, enhancing its footprint in these strategic markets. The feedback received regarding sneak previews of upcoming products, notably the Reebok Powered by Lucyd optical line and the Lucyd Aero prototype, was overwhelmingly positive. The Reebok optical line is set to expand its selection, introducing six new styles that promise versatility for everyday wear, catering to indoor and outdoor environments alike.

One standout product was the Lucyd Armor® ANSI-certified smart safety glasses, a unique offering that garnered attention from attendees, including professionals loyal to competitor brands. This indicates Innovative Eyewear's potential to disrupt established player relationships and draw interest for its specialized smart eyewear solutions.

Growing Interest in Smart Eyewear

Compared to past years, the trends observed during the Expo indicate a noticeable increase in both awareness and interest regarding smart eyewear solutions among optical professionals. This shift signals a growing willingness to adopt the integration of smart technology in traditional optical solutions, reflecting changing consumer needs and expectations.

Harrison Gross, CEO of Innovative Eyewear, expressed his enthusiasm about demonstrating their current and upcoming products to the many eyewear enthusiasts present. He emphasized the significance of the feedback gathered and the industry connections forged at the Expo, stating, “The value of the feedback and industry connections we made at this show cannot be overstated.”

Attendees praised the smart optical experience provided by Innovative Eyewear’s products, further validating the company's mission to deliver ergonomic and aesthetically pleasing smart glasses suitable for families. Gross remarks, “Our team will continue to do the hard work needed to deliver ergonomically-sound smartglasses for the whole family, and we look forward to making them available through more eye care providers in communities across North America and beyond.”

This increasing recognition reinforces Innovative Eyewear's vision that the future of eyewear will inherently involve smart technology—an outlook that is now being shared across the optical industry.

About Innovative Eyewear Inc.

Innovative Eyewear Inc. is dedicated to enhancing everyday life with smart eyewear solutions. With brands like Lucyd®, Nautica®, Eddie Bauer®, and Reebok® under its umbrella, the company's mission is to ‘Upgrade Your Eyewear®’. Their Bluetooth smart glasses enable wearers to stay connected to their digital lives safely and ergonomically. Before attending the Vision Expo West 2025, the company's commitment to innovation positioned them to thrive in a competitively evolving market.

To explore their expansive collection of smart eyewear and stay updated on their ongoing developments, visit www.lucyd.co.

This press release includes forward-looking statements about potential new product introductions. Exploring future innovations aligns with Innovative Eyewear's commitment to lead the charge in smart eyewear technology.