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MrBeast Takes Beast Games Season 2 to Fortune Cookies

In a unique marketing twist, popular YouTuber MrBeast, known for his unprecedented success on the platform, is expanding the reach of his hit show, Beast Games Season 2: Strong vs. Smart, directly into the lives of fans. Starting today, diners in various restaurants across the United States and Europe will find fortunes related to the show tucked inside their fortune cookies. This initiative aims to bridge the digital world of entertainment with the real-world dining experience, bringing excitement and fun to an age-old tradition of opening fortune cookies.

The move reflects the unpredictable and engaging nature of Beast Games. Similar to the show, restaurant-goers will encounter a delightful surprise with each cookie they open, never knowing which fortune they will receive. Most fortunes will contain messages tied to the ongoing season, while a select few will feature rare notes personally penned by MrBeast himself, further enhancing the thrill.

Jeff Housenbold, President and CEO of Beast Industries, emphasized the innovative approach behind this initiative. He stated, _“Innovation drives everything we do at Beast Industries. By partnering with OpenFortune to introduce Beast Games messages in fortune cookies, we’re turning an everyday moment into one of discovery and fun for millions.”_ This collaboration transforms the ordinary act of enjoying a meal into an extraordinary interactive experience, aligning perfectly with the playful spirit of the show.

The experience taps into the cultural significance of fortune cookies, which offer a unique ritual of anticipation and sharing at the end of a meal. As diners crack open their cookies, they engage in a moment filled with chance and whimsy. Shawn Porat, co-founder of OpenFortune, expressed that MrBeast recognized how this dining tradition already mirrored the mechanics of a game. _“There’s anticipation, chance, and meaning built into it,”_ he explained, highlighting how this initiative truly transforms how fans can engage with the show.

The launch of these fortune cookies began on January 13, bringing the essence of Beast Games outside the screen and directly into dining settings across major cities. Fans eager to immerse themselves further into MrBeast’s creative realm will now have the chance to celebrate the show at their favorite restaurants while enjoying a meal with friends and family.

About MrBeast

For those unfamiliar, Jimmy Donaldson, better known as MrBeast, has redefined content creation on YouTube. With over 460 million subscribers and more than 2 billion monthly views, his channel has become a global phenomenon. Known for philanthropic endeavors and elaborate challenges, MrBeast's impact extends beyond just entertainment. His company, Beast Industries, includes the fastest-growing global chocolate brand, Feastables, and the most-watched unscripted series on Prime Video, Beast Games.

About OpenFortune

OpenFortune, the driving force behind this partnership, is a media platform specializing in the distribution of fortune cookies at a restaurant scale. They have effectively turned the fortune cookie into a global media format, creating memorable interactions for customers while allowing brands and creators to connect meaningfully with audiences.

As MrBeast continues to innovate and engage with his followers, the integration of Beast Games into fortune cookies stands out as a testament to the power of creative marketing that resonates with audience expectations and cultural activities. This partnership might just set a new standard for how brands leverage traditional practices to create cutting-edge experiences in a fun and relatable manner.