#USA #Chicago #Grocery Retail #1WorldSync #Mercatus

1WorldSync and Mercatus Team Up for Grocery Transformation

In a significant move aimed at boosting the grocery retail sector, 1WorldSync, recognized as a leader in Product Content Orchestration, has announced its partnership with Mercatus Technologies, a prominent provider specializing in digital engagement and commerce solutions tailored for regional and independent grocers. This collaboration is set to promote advancements in product data management, enrich content syndication, and enhance user-generated content across Mercatus' extensive network, which comprises more than 1,800 store locations throughout North America.

The essential goal of this partnership is to streamline the process for Consumer Packaged Goods (CPG) brands—many of which are existing clients of 1WorldSync—to enable them to syndicate vital supply chain and e-commerce content via the 1WorldSync platform directly to Mercatus retailers. This enhanced functionality encompasses an array of rich content options, often referred to as in-line, enhanced, A+ content, or below-the-fold content. Additionally, it integrates access to PowerReviews, a renowned platform for ratings and reviews, both of which have been proven to significantly boost engagement on product detail pages and drive conversion rates.

To elucidate the advantages of this partnership for suppliers and grocers, 1WorldSync and Mercatus have scheduled a webinar on April 2 at 11 a.m. ET. This session aims to provide further insights into how this collaboration can yield favorable outcomes for all involved parties.

Steve Sivitter, CEO of 1WorldSync, emphasized the urgency for grocery retailers to furnish high-quality, detailed product content as digital commerce continues to evolve. He stated, "Partnering with Mercatus strengthens our ability to support both CPG brands and retailers by delivering seamless, data-driven e-commerce experiences. Ensuring that product information is accurate, compelling, and optimized for conversion is paramount."

Meanwhile, Mercatus’ digital commerce platform is designed to amplify shopper engagement, deliver personalized shopping experiences, increase average order values, and cultivate lasting customer loyalty. By incorporating the robust product content solutions from 1WorldSync, Mercatus retailers will gain access to advanced tools aimed at enriching online product listings, enhancing search visibility, and streamlining the customer journey from discovery to checkout.

Sylvain Perrier, President and COO of Mercatus, shared insights into the competitive nature of today’s digital grocery market. He remarked, "Retailers gain customer trust by offering accurate, compelling, and personalized product experiences. Our collaboration with 1WorldSync empowers retailers to simplify the management and enrichment of their product content, thereby removing obstacles from the online shopping process and delivering an extraordinary digital experience that fosters long-term loyalty."

This partnership represents a pivotal step in addressing the existing gap between high-quality product content and the smooth digital commerce experience within the grocery retail space. Both 1WorldSync and Mercatus are committed to ongoing innovation and the expansion of their capabilities to meet the evolving demands of retailers and brands alike.

About 1WorldSync

1WorldSync® stands at the forefront of Product Content Orchestration, facilitating over 17,000 companies across more than 60 countries to streamline the creation and distribution of impactful content that is accurate, consistent, and relevant wherever commerce occurs. With the backing of Battery Ventures, a global investment firm, 1WorldSync addresses the challenging product content issues faced by top brands and retailers in multiple industries, including CPG/retail, DIY, consumer electronics, healthcare, and foodservice. Among its accolades, 1WorldSync is noted as one of the few product content providers and GDSN Data Pools to earn ISO Certification 27001.

About Mercatus

Mercatus is a catalyst for digital transformation among retailers, offering an extensive array of contextualized commerce solutions. The company specializes in enriching shopper engagement, customizing experiences based on individual preferences, and nurturing customer loyalty across various retail sectors. Mercatus provides tools that empower retailers to attract customers, increase sales, and streamline operations through cutting-edge technology solutions. For more detailed information about their offerings, visit www.mercatus.com.