#United States #Nashville #Gopuff #Seek #Insight Cloud

Seek Launches Insight Cloud Intelligence

In a groundbreaking move in the analytics sector, Seek has unveiled its latest innovation, Insight Cloud Intelligence. This new AI analytics capability distinguishes itself by operating on a fundamentally different principle compared to existing solutions. While many analytics platforms struggle with accuracy when applying AI directly to raw data—yielding disappointing results between 6% and 16%—Seek's Insight Cloud taps into a pre-established layer of embedded business logic. This shift allows it to offer a significant accuracy improvement, achieving levels between 90% and 100% in providing what the company calls "analyst-ready answers" in just minutes.

Revolutionizing Data Analytics

The analytics landscape has long been defined by a persistent issue: powerful data is abundant, but extracting actionable insights often requires extensive time and resources. Traditionally, teams have needed months of engineering work, custom builds, and specialized personnel, which have acted as barriers for many organizations. Seek's Insight Cloud Intelligence seeks to bridge this gap. A compelling example of its efficiency is highlighted by a retail analyst's conversion from spending six weeks manually constructing attribution models to obtaining real-time return on investment (ROI) analysis across various data sources in under two minutes.

How It Functions

Insight Cloud's functionality is built on four layers of data: proprietary publisher information, embedded business logic, intuitive visualizations, and actionable intelligence. The critical layer responsible for its high accuracy is where domain specialists transform raw data into expert answers. Unlike traditional systems that rely heavily on data schemas, the AI driving Insight Cloud produces coherent, natural-language responses. This innovation means that analytics tasks that could take months are now achievable in mere moments.

Erik Mitchell, the CEO and Founder of Seek, captured the vision behind this development, stating, "We built this platform to empower modern analysts. Our goal is to foster a significant gap between their capabilities and those of legacy analysts, all informed by technology designed specifically for them. This is that platform."

Unique Features

Insight Cloud Intelligence sets itself apart by its unique ability to reason over multiple data providers and applications concurrently. For instance, Gopuff, a leading brand in food delivery services, formerly relied on discrete applications for insights on sales performance, media analysis, and customer interactions. With Insight Cloud, Gopuff can access comprehensive intelligence through a single interface, integrating all data points simultaneously. This merger not only simplifies operations for Gopuff's team but also provides their brand partners with real-time access to crucial intelligence.

As Michael Peroutka, Head of Gopuff Ads, explained, "Insight Cloud Intelligence minimizes the resources needed to extract insights, making a dedicated analytics team unnecessary. Brands can now leverage Gopuff's purchase signals in conjunction with context from publishers across Insight Cloud, facilitating faster, data-driven decision-making. Our first-party data has never been this powerful."

Availability of Insight Cloud Intelligence

Currently, Insight Cloud Intelligence is accessible to subscribers of Insight Cloud as part of its Intelligence Platform package. For those interested in witnessing how this innovative platform operates, detailed demonstrations can be found at seekinsights.com.

About Seek

Seek, affiliated with Eldridge Industries, pioneers the Insight Cloud platform—a continuous, pre-built analytical intelligence network formed in collaboration with top-tier data providers. This unique approach ensures that analysts receive direct, actionable intelligence instead of the raw, often cumbersome data that typically requires extensive engineering efforts for valuable insights.

For further inquiries, please contact:
Taylor Werges | Director of Marketing, Seek | [email protected]