Growing Interest in Co-Ownership of Second Homes Highlights New American Real Estate Trends

A New Era of Home Ownership: Co-Ownership Taking Center Stage



In an era where traditional home ownership models are being challenged, a new survey reveals that a remarkable 80% of American adults find the idea of co-owning luxury vacation homes appealing. Conducted by Pacaso, a tech-driven marketplace for shared ownership, this survey highlights a growing preference among Americans for shared equity ownership.

As people seek more affordable and flexible living arrangements, this trend marks a significant shift in the American Dream. With over 75% of respondents indicating that shared costs would encourage them to transition from just exploring properties to making a purchase, it is clear that the demand for co-ownership is increasing.

Austin Allison, co-founder and CEO of Pacaso, provides insight into this evolving market, saying, "The 30-year mortgage model, popularized decades ago, no longer caters to modern lifestyles. Today's buyers desire more options: multiple homes, reduced debt, and financing that aligns with their needs. We are paving the way for this future."

Survey Findings Shine a Light on Co-Ownership



Key insights from the Pacaso survey reveal:
  • - Mainstream Appeal: A significant majority, 80%, of adults are interested in owning a fraction of a fully furnished, professionally managed home.
  • - Affordability Factor: About 64% of participants would consider purchasing a second home if they could share ownership costs.
  • - Rising Popularity: Approximately 68% of U.S. adults favor Pacaso's co-ownership model, surpassing the 63% co-buying rate for primary residences reported by Zillow in 2024.
  • - Generational Enthusiasm: Both Millennials and retirees show similar enthusiasm towards co-ownership, with interest levels at 66% and 63% respectively.
  • - Market Validation: There's a notable trend among small-town residents and rural dwellers, who are 23% more likely to opt for co-ownership compared to their coastal counterparts.
  • - Travel Preferences: While many Americans dream of vacationing on U.S. beaches or in picturesque lake regions, there is also a yearning for international destinations like the Caribbean and Italy, reflecting Pacaso's vision for global expansion.

The Challenges Ahead



Despite the excitement surrounding co-ownership, traditional financing obstacles remain. Nearly one-third of survey participants cited securing financing as a primary hurdle in purchasing vacation homes. Federal fees attached to second-home loans pose a persistent challenge, pushing buyers to seek more innovative financing solutions. Among those who are receptive to co-ownership, 74% highlighted the need for flexible financing options as crucial to moving forward with their purchase.

Vacant properties' maintenance is another significant concern, with 46% of respondents indicating that upkeep deters them from acquiring a second home—further establishing the demand for comprehensive management solutions.

Looking Forward: Pacaso’s Growth Plans



As public interest in co-ownership surges, Pacaso is poised for expansion, not only within the United States but also across international markets. This aligns with the findings of their latest survey, which emphasize a strong desire among consumers to explore vacation homes abroad.

On August 26, 2025, Pacaso plans to announce its future growth strategies during a live broadcast from the New York Stock Exchange. This will include unveiling new co-ownership opportunities as well as platform enhancements.

For those interested in participating in this shifting landscape of vacation home ownership, further information about Pacaso's current growth round can be found at their official website.

About Pacaso



Founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates as a pioneering marketplace for real estate co-ownership. The company allows families to seamlessly own luxury vacation homes while providing professional management to ease owner burdens. The target audience includes both domestic and international markets, with a portfolio of premium residences catering to modern buyers seeking chic lifestyles without the usual hassles.

By focusing on shared ownership models, Pacaso is redefining home ownership for a new generation—one that values flexibility and shared financial responsibility above all else.

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