#Sweden #Malmö #Duni Group #Toile de Jouy #Les Quatre Parties

Duni Group and Musée de la Toile de Jouy Join Forces for Innovative Collection

Duni Group, renowned for its sustainable tableware solutions, has teamed up with the Musée de la Toile de Jouy in an exclusive collaboration that highlights both cultural heritage and modern design. This partnership unveils a unique collection featuring the iconic Toile de Jouy pattern, Les Quatre Parties du Monde, which was originally designed in 1790 by Jean-Baptiste Huet.

A Marriage of Traditions

The collaboration marks a significant moment in both brands’ histories, as this is the first time that the rich design of Toile de Jouy is made readily accessible to a broader market. The collection embodies the exquisite craftsmanship of French design, fused with the simplicity and functionality characteristic of Scandinavian aesthetics. Duni Group’s focus on sustainability aligns perfectly with the museum’s dedication to preserving artistic traditions, creating a line that does more than just serve; it tells a story.

Karen Marini, the Marketing and Brands Manager at Duni Group, expressed her excitement about the collaboration: "We are deeply honored and inspired to work with the Musée de la Toile de Jouy. Their rich design heritage meets our passion for sustainable table settings, resulting in creations that are not only beautiful but also meaningful."

The Iconic Pattern

The Les Quatre Parties du Monde pattern, directly sourced from the museum’s archives, illustrates the four known continents—Europe, Asia, Africa, and America—surrounded by a variety of exotic wildlife. This historical artwork allows customers to connect with the past while enjoying modern dining experiences. The collection features a sophisticated color palette of blue, burgundy, and black, designed to enhance the intricate prints while adding flexibility for creating varying table settings, whether classic or contemporary.

The product range includes an array of carefully selected items, from Dunicel® tête-à-tête styles to napkins produced in classic 3-ply and sustainable Bio Dunisoft® materials.

Chrystel Delin, Development and Communications Manager at the Musée de la Toile de Jouy, commented, "Through this collaboration, Duni brings the textile heritage to life, showcasing the cultural legacies at dining tables everywhere. The beauty of the Toile de Jouy motifs and the depth of their stories are certain to captivate and inspire."

Launch and Availability

The new collection is set to launch first in France, the home of the Musée de la Toile de Jouy, and will subsequently reach other select markets in Europe. This expansion is part of Duni’s strategic move to establish its presence in the premium segment of the tableware market. By aligning itself with historical significance while promoting sustainable development, Duni is solidifying its reputation as an innovative design partner.

In a world that increasingly values both style and sustainability, this unique line not only serves functional needs but also invites customers to appreciate the stories behind their dining experience. As consumers become more design-conscious, Duni Group’s collaboration with the Museo de la Toile de Jouy demonstrates how cultural narratives can seamlessly blend into everyday life.

As this elegant line hits the market, designers, hosts, and everyday consumers are encouraged to explore the beauty and craftsmanship that come together in each piece. Dining is elevated from a mere necessity to an art form, encouraging gatherings filled with curiosity, joy, and new stories shared around the table.