Jackson's Expands into Jewel-Osco with Healthy Avocado Oil Snacks

Jackson's Expands into Jewel-Osco's Produce Aisles

Jackson's, known for its delicious snacks powered by avocado oil, is celebrating a significant expansion in its retail presence. As of October 1, 2025, shoppers at Jewel-Osco locations throughout the Midwest can now find an impressive array of Jackson's snacks prominently displayed in the produce section. This strategic placement reflects a growing trend toward healthier snacking options, aligning perfectly with the brand's commitment to clean eating.

The launch includes popular options like Sweet Potato Chips (available in Sea Salt and Wavy Sea Salt varieties), Classic Kettle Chips (Sea Salt and Sea Salt + Vinegar), and the innovative Super Veggie Straws (both Sea Salt and Cheddar flavors). By placing these snacks alongside fresh produce, Jackson's is redefining how consumers perceive healthy snacking, emphasizing that better-for-you options do not have to be boring or tasteless.

James Marino, CEO of Jackson's, expressed his excitement about this new chapter for the brand: "Expanding into Jewel-Osco marks an exciting new chapter for Jackson's. Our mission has always been to make clean, flavorful snacks more accessible. This innovative snack is redefining what a veggie straw should be—made with only four ingredients: yellow peas, brown rice, cassava, and sweet potato—cooked in avocado oil."

One of the highlights of Jackson's offerings is the Super Veggie Straws, which are crafted to cater to health-conscious consumers looking for tasty alternatives. Many shoppers have avoided traditional snack aisles due to the poor quality ingredients often found in packaged snacks. Jackson's aims to change that perception by collaborating with retailers like Jewel-Osco that value clean, high-quality offerings.

All of Jackson's snacks are made using real food ingredients and are cooked exclusively in 100% avocado oil, ensuring a superior taste and texture. Additionally, they boast certification as Non-GMO, are vegan and kosher, and are free from the top nine allergens, including nuts, dairy, and gluten.

This shift into the produce aisle not only highlights Jackson's dedication to improving snack options but also emphasizes a broader movement in the food industry towards integrating better ingredients into everyday diets. The brand leads the charge in the avocado oil revolution, deliberately avoiding seed oils like canola and soybean, affirming that better ingredients lead to delicious snacks.

Since its inception, Jackson's has remained focused on creating snacks that align with modern dietary needs. Their journey began in the kitchen of founders Scott and Megan Reamer, inspired by their son Jackson's health journey. They are committed to producing low-inflammation snacks filled with nutrient-rich ingredients. This mission resonates in every bag, with Jackson's ensuring that all products are made with love and care.

With a state-of-the-art manufacturing facility located in Muskego, Wisconsin, Jackson's is equipped to maintain high-quality standards throughout its production processes. In recent years, the brand has experienced rapid growth, fueled by a $1.25 million investment from Rohan Oza of Shark Tank fame. This has enabled Jackson's to expand its reach, earning a place on shelves at major retailers including Costco, Walmart, Target, Whole Foods, Sprouts, and many more.

As a testament to its growing popularity, Instacart recognized Jackson's as one of the fastest-growing emerging brands of 2024. Shoppers can now also purchase Jackson's snacks online through their website and Amazon in multipacks and variety packs.

For those interested in trying Jackson's lineup of snacks, visit SnackJacksons.com to learn about the complete range of flavorful, healthier snack options. With Jackson's commitment to quality and taste, every bite provides a crunchy, clean experience that revitalizes snacking.

This initiative marks a significant step not just for Jackson's but also for the evolving landscape of snack foods, encouraging consumers to make healthier choices without compromising on flavor or satisfaction.