Home-cooked nabe, or hot pot, has become an essential part of Japanese winter culture, especially with the onset of November marking its peak season. A recent survey conducted by TTS (Tokyo-based TTS Inc.) on the occasion of "Nabe Day" on November 7, surveyed 1,000 participants aged 18 and above across Japan. The findings reveal that a remarkable 57% of respondents indulge in home nabe at least once a week, illustrating its solidified position as a staple meal rather than just an occasional treat.
The survey results highlight that November ranks as the most popular month to kick off the nabe season, with 32.8% of participants indicating they start their nabe cooking during this month, followed closely by December with 25.0%. As autumn deepens, the annual "home nabe season" emerges, echoing sentiments of comfort and warmth synonymous with family gatherings. The tradition of sharing a pot of steaming nabe around the table has comfortably woven itself into the fabric of daily life, contributing not just to culinary enjoyment but strengthening social connections among families and friends.
Moreover, concerning safety, 78.7% of respondents expressed apprehensions regarding the use of gas canisters for nabe cooking at the start of the season. Notably, safety is the paramount concern, with 56.8% stating it as the primary factor in their choice of canisters, surpassing considerations like price (51.2%) and brand reliability (48.8%). In fact, nearly 39.2% of participants deemed safety as the most critical factor when selecting a canister.
However, the survey also sheds light on a concerning behavioral pattern: despite the high percentage of individuals who are cautious about safety, only 20.4% claimed they replace their gas canisters annually. This reveals a significant gap between safety consciousness and actual proactive behaviors, as around 80% continue to use previously owned canisters, potentially compromising their safety during the nabe season.
TTS aims to bridge this gap with the launch of 'Mimamor', an innovative gas canister with a patented safety valve designed to enhance safety while enjoying home nabe. Set to debut shortly, Mimamor's safety features act to automatically shut off gas supply in case of abnormal heating, mitigating the risks associated with traditional canisters.
The survey, conducted from October 2 to October 7, 2025, serves to inform TTS’s strategic initiatives moving forward. It indicates a strong cultural affinity for home cooking, yet also highlights the need for greater consumer education regarding safety practices.
As more families enjoy the warmth and taste of home-cooked nabe, TTS remains committed to fostering a safe and enjoyable experience, advocating for a culture that prioritizes safety in culinary practices. The introduction of Mimamor aligns with TTS's broader mission to establish a new standard for safety, ensuring that everyone can relish the joy of home nabe without compromise.
For more information, visit the TTS website or check out 'Mimamor' via online retailers.