Connecting Japan's Culinary Heritage with Future Generations
A new initiative from Okayama University aims to preserve Japan's local flavors and boost the regional economy by empowering high school students and local businesses. Spearheaded by Shodai Morimoto, a fourth-year nursing student in the school's Faculty of Health Sciences, this innovative project promotes collaboration between high school students and regional companies to deliver uniquely flavored products nationwide.
Launched on the crowdfunding platform CAMPFIRE, the initiative seeks to rediscover the rich culinary culture of Okayama Prefecture by creating and delivering curated food products. The project not only aims to showcase the local specialties but also supports the younger generation's dreams and ambitions. Participating high school students will be involved in every step of the product creation and sale processes, enhancing their career awareness while nurturing a sense of affection for their hometown.
The funds raised through this crowdfunding campaign, set to run from June to the end of August 2025, have a target of 396,000 yen. The contributions will go towards various expenses including production and shipping costs, the design and creation of attractive gift packages, sourcing ingredients, and supporting high school student's activities. This initiative hopes to pave the way for future expansions into other regions and even international markets, stimulating continuous community development.
Morimoto's project received recognition at the 'PSI Student Idea Pitch' event, organized by the Peace & Science Innovation Ecosystem (PSI), where he was awarded the Audience Award in February 2024. This accolade reflects the project's potential to make a significant impact in connecting local flavors to future generations.
In essence, this collaborative effort underscores the importance of preserving local culinary heritage and highlights the vital role that young people play in its future. It's a call to action for those wanting to champion local industries and ensure that the rich flavors of Okayama and its culture thrive for generations to come.
Stay tuned for more updates and consider supporting this remarkable initiative as it unfolds.
Project Overview
- - Project Name: Delivering Collaborative Products from High School Students and Local Businesses to Preserve Food Culture
- - Organizer: Shodai Morimoto, Fourth-Year Student in Nursing at Okayama University
- - Funding Period: June 2025 - Late August 2025 (approx.)
- - Target Amount: 396,000 yen
- - Use of Funds:
- Product commercialization by high school students and regional businesses
- Shipping costs for curated packages
- Creation expenses for promotional designs and gift packaging
- Raw materials and sourcing costs for food production
- Preparation for future expansion (into other regions and overseas)
- Support for high school students aiming for higher education and employment
- Encouragement of technical skill transfer activities
For further details, you can visit the
CAMPFIRE project page. Let's celebrate the flavors of Okayama and ensure they are passed down to the next generation!