QYOU Media Takes Major Step Forward by Selling 'Q TV' Channel in India

In a strategic move aimed at focusing on the rapidly evolving digital landscape, QYOU Media Inc. has concluded the sale of its free-to-air broadcast channel, 'Q TV', to Oscar Media Pvt. Ltd. This sale marks a notable transformation in QYOU Media's business approach, centered on the burgeoning creator economy and social media marketing sectors.

Transitioning Strategy

Operating through its subsidiary, QYOU Media India Pvt. Ltd., the company announced the completion of this sale on May 28, 2025. While the specific financial terms of the transaction were not disclosed, this decision is part of QYOU Media's larger strategy to reallocate resources towards high-growth areas within the global digital creator economy. The transition reflects a broader industry trend where traditional television formats are being reassessed in favor of innovative digital platforms and marketing.

QYOU Media Inc. has emphasized its intention to fully commit to leveraging social media and creator-led marketing in both Indian and North American markets. The sale of 'Q TV' provides the company with an opportunity to intensify its efforts in these burgeoning domains, aiming for expansion both domestically and internationally.

Influencer Marketing Focus

Additionally, QYOU Media is progressing toward taking its influencer marketing platform, Chatterbox Technologies (Chtrbox), public on the Bombay Stock Exchange (BSE). This initiative would represent a historic milestone as it aims to create the first publicly listed influencer marketing and social media agency in India, under the leadership of Raj Mishra, the former Country Manager for TikTok India. The focus here is on establishing a strong foothold in the influencer marketing space, which continues to grow rapidly as companies seek to engage with consumers through authentic and relatable content.

Curt Marvis, CEO and co-founder of QYOU Media, expressed mixed emotions about parting ways with the television business that initially established its presence in India. He stated, "This transition empowers us to concentrate fully on the future—driven by the explosive growth in social media, AI, and creator-led marketing. We believe this pivot will unlock greater long-term value for our shareholders." Marvis also wished Oscar Media success in managing 'Q TV', thanking everyone who contributed to the channel's establishment during its operation.

Future Directions

QYOU Media's commitment to the creator economy is underscored by its operations across both India and the United States. The company intends to leverage the expertise of industry veterans from major media conglomerates like Lionsgate, MTV, Disney, and Sony, to further its market reach. Their unique approach integrates content creation and marketing for brands through social media influencers, which resonates particularly well with millennial and Gen Z audiences.

As the media landscape continues to transform, QYOU Media aims to evolve in tandem with these changing dynamics. By prioritizing innovative channels of outreach and engaging strategies that capitalize on the power of social media, the company is poised to navigate the complexities of the modern media environment effectively.

In conclusion, the sale of 'Q TV' to Oscar Media signifies a pivotal shift for QYOU Media, reinforcing its commitment to adapt and thrive within the digitally-driven marketplace. With aspirations for future expansions and innovations, the company is set to redefine its role in the evolving digital media scene, focusing on areas poised for significant growth. As market trends continue to signal a preference for influencer-driven content, QYOU Media's strategic adjustments appear well-aligned with the future of media consumption.

For more information on QYOU Media, visit their website at www.qyoumedia.com and for their influencer platform, check chtrbox.com.