#Japan #Minato #Biz Communications #Food Brands #AI PR

BIZ Communications Unveils AI-Driven PR Team for Food and Beverage Industry

In June 2025, BIZ Communications, a prominent player in the public relations sector with extensive experience in supporting food and beverage brands, established a new PR team dedicated to leveraging generative AI technology. Located in Minato City, Tokyo, under the leadership of President Mitsuru Fujii, this innovative team is set to transform how brands interact with the media and consumers alike.

The food and beverage industry has been undergoing significant shifts, particularly in how brands engage with their audiences. Increasingly, companies are confronted with challenges that demand rapid response and adaptability in their PR efforts. Some of the pressing public relations hurdles faced by the industry include:

• - Understanding how to effectively present brands in the age of social media.
• - Determining the best ways to convey product benefits to attract media coverage.
• - Designing information suited for retail and e-commerce integrations that keep pace with the market.
• - Addressing societal themes such as SDGs, health consciousness, and femtech in product narratives.

To tackle these issues, BIZ Communications has developed an in-house generative AI tool equipped with capabilities that include:

• - Proposing media angles based on product features, backgrounds, and target demographics.
• - Generating PR topics considering market sentiments, societal issues, and industry trends.
• - Compiling lists of media outlets to approach and analyzing their trends.
• - Designing storytelling angles that resonate with consumer insights.
• - Creating initial drafts for media materials such as press releases, Q&As, and proposals.

One key advantage of BIZ Communications lies in its solid media relations within the food and beverage sector. With a rich portfolio covering a wide range of products—from seasonings to sweets, functional beverages, gifts, and regional brands—the company has a track record of:

• - Promoting seasonal trends through information and news programs.
• - Collaborating with gourmet, health, and lifestyle media on contributions and tie-in projects.
• - Producing articles connected with expert commentary in magazines, newspapers, and online platforms.
• - Executing SNS campaigns linked to influencer partnerships.

This approach ensures that each PR campaign transcends mere exposure, fostering meaningful connections with consumers.

Mitsuru Fujii, President of BIZ Communications, asserts, "Deliciousness is not only an experience but also an emotion and a memory. By weaving stories and social relevance into our efforts, brands can become something that people talk about. Our goal is to design how these stories are told, utilizing AI to create effective PR strategies that yield tangible results."

Future Prospects

In the upcoming phases, BIZ Communications plans to tailor the functions of its generative AI tools according to the types of food manufacturers it serves, whether they are major corporations, mid-sized companies, D2C brands, or regional products. The team will also focus on comprehensive PR support, enhancing efforts for new product launches, anniversaries, the marketing of functional foods within medical contexts, and facilitating outreach to international markets.

Company Overview

• - Company Name: BIZ Communications Inc.
• - Headquarters: 8th Floor Aoyama Tower Place, 8-4-14 Akasaka, Minato City, Tokyo
• - Representative: President Mitsuru Fujii
• - Founded: August 4, 2023
• - Website: https://bizcom-pr.co.jp

Through this typical yet groundbreaking initiative, BIZ Communications is positioning itself at the forefront of the intersection between technology and public relations, promising a more responsive and results-driven future for food and beverage brands.