Dely Strengthens Collaboration with LINE Yahoo to Enhance Retail Network through Yahoo! JAPAN App

Dely Strengthens Collaboration with LINE Yahoo

Dely Corporation, based in Minato, Tokyo and led by President Yuusuke Horie, has announced a significant collaboration with LINE Yahoo Corporation. This partnership will launch the "Kurashiru Retail Network" within the "Yahoo! Zabatoku" service, available starting August 4, 2025.

What is the Kurashiru Retail Network?

The Kurashiru Retail Network is a purchasing guarantee retail media network where Dely collects promotional projects from manufacturers and retail businesses. It allows flexible distribution to multiple partner-to-consumer applications. Users can through the Yahoo! JAPAN app utilize this service via "Yahoo! Zabatoku," a platform that aggregates unique coupons and campaigns.

This innovative feature enables users to use the "Resichare" functionality of Kurashiru rewards, which allows them to earn PayPay points by uploading their shopping receipts for specific products.

Benefits for Advertisers and Consumers

Manufacturers and retail companies taking advantage of this service can expand their reach to a wider audience via the Yahoo! JAPAN app, which is widely used across various demographics. This approach not only increases brand recognition but also supports purchasing behaviors from the initial stage to completion.

The launch of this initiative also enhances the user experience for the app's operators, combining user engagement with revenue growth opportunities for Yahoo! Zabatoku.

For consumers, accessing “Resichare” through Yahoo! Zabataoku means saving money from everyday purchases, generating rewards directly affecting their household income. Particularly in close-knit environments like supermarkets and drug stores, this creates valuable cost-saving opportunities.

The Future of Dely and LINE Yahoo Collaboration

Dely aims to continue to expand the Kurashiru Retail Network through this new collaboration, providing continuous value for manufacturers, retail businesses, and media enterprises alike. The synergy combines technical prowess with market needs, aiming for an enriching shopping experience.

The said relationship underscores a growing trend in advertising partnerships and distribution channels, where enhancing customer experience is paramount.