BASE Food Partners with Knockü Sports Club for Nutritional Support

BASE Food Inc., headquartered in Meguro, Tokyo, aims to foster a society where everyone can shine and lead healthy lives. Recently, they announced a supplier agreement with the wheelchair handball team, Knockü Sports Club, under their initiative called the BASE UP SPORTS PROJECT. This partnership underscores their commitment to improving health and sports performance through proper nutrition.

Supporting Health and Performance through BASE UP PROJECT

The BASE UP PROJECT is designed to integrate complete nutritional food into daily routines, thereby supporting mental and physical health. BASE Food believes that engaging in sports, music, arts, and culture can help individuals thrive in their unique ways. With this vision, they aim to boost health benchmarks across different communities.

Through the BASE UP SPORTS PROJECT, BASE Food has officially partnered with Knockü Sports Club, offering nutritional support to their players and staff. The agreement includes the provision of various BASE FOOD products, emphasizing the importance of nutrition in enhancing sports performance. Their collaboration aims to conduct educational initiatives and engage in various activities to promote awareness of nutrition and sports performance.

About Knockü Sports Club

Knockü Sports Club is an organization founded by passionate youth in their twenties, inspired by the Tokyo Paralympics. The club seeks to change perceptions around disabilities through para-sports, creating a society where everyone can embrace themselves. They organize communities and events to foster understanding of disabilities through engagement and education.

In April 2023, they established the Knockü SC sports club, splitting into the top tier, Knockü SC Shinjuku, and the junior category, Knockü SC Chiba. The top team has consistently excelled, winning the Minister of Education, Culture, Sports, Science and Technology Cup for wheelchair handball consecutively from 2023. They are also preparing to send seven representatives to the upcoming 3rd IHF Wheelchair Handball World Championship in Cairo, Egypt, slated for September 2024.

Their youth team in Chiba participates in rigorous training and engages in excursions and camps annually, promoting independence and community involvement regardless of disabilities. They aim to create a