Enhancing Business Education: QiQUMO's Introduction at Nishogakusha University
Introduction to QiQUMO
In July 2025, Nishogakusha University’s Kobuko Seminar in the Faculty of International Political Economy adopted the self-survey tool 'QiQUMO' provided by Cross Marketing, based in Shinjuku, Tokyo. This innovative tool aims to support the enhancement of practical business education.
Background of Implementation
In recent years, universities have placed a greater emphasis on equipping students with not just theoretical knowledge but also the practical skills highly valued in the workforce. The Kobuko Seminar at Nishogakusha University promotes educational synergy between theory and practice, particularly through corporate collaboration projects. Students are tasked with developing business ideas and assessing their market viability through hypothesis testing. However, previously, challenges arose due to the difficulty of utilizing real data for hypothesis validation and the hurdles in conducting practical research independently.
Reasons for Choosing QiQUMO
The intuitive usability of QiQUMO was a significant factor for its selection as a user-friendly research tool for students. Additionally, its cost-effectiveness made it an appealing choice. The ability to deliver surveys to large panel collections enables students to conduct comprehensive hypothesis testing, further contributing to its adoption. Cross Marketing also provides practical lectures and shares expert knowledge, significantly enhancing the students’ learning outcomes.
Professor Yoshikazu Kobuko's Comments
Professor Yoshikazu Kobuko from Nishogakusha University acknowledged the challenges faced by students in conducting practical business research. He highlighted the difficulty of experiencing 'real-world reality', which cannot be grasped solely through traditional lectures. The complexity of validating business ideas through hypothesis testing was another major hurdle. While respecting the students’ creative freedom, it is essential to elevate mere ideas into valid hypotheses that warrant exploration. This transformation requires a logical thought process. Students are encouraged to undertake thorough desk research and preparations to devise well-crafted survey questions for their hypothesis testing, ensuring no regrets after conducting the surveys. Professor Kobuko believes that experiencing this process is a fundamental component of practical education, allowing students to understand the significance of hypothesis validation, laying a foundation for their professional skills.
Cross Marketing's Academic Research Support
Cross Marketing boasts over 10,000 support cases in the realm of academic papers, equipped with specialized know-how for academic research. The company provides a wide range of services not only with QiQUMO and online surveys but also includes focus groups, venue surveys, and overseas research, catering extensively to academic inquiries. Cross Marketing is committed to supporting educational institutions through specialized assistance.
A limited-time campaign for academic research customers is currently running until December 26, 2025.
Campaign Overview: 'First-Time Academic Discount'
- - Duration: From July 1, 2025, to December 26, 2025.
- - Method: Web-based survey research.
About QiQUMO
For more specifics on the self-survey tool QiQUMO, visit QiQUMO's website. A comprehensive license issuance tailored to schools, departments, or seminars is also available for consultation.
About Nishogakusha University
Founded in 1877 by Confucian scholar Chujo Mishima, Nishogakusha University has over 140 years of history. While preserving its long-standing traditions, the university actively promotes educational reform in line with contemporary times. Emphasizing small-class education and practical learning, it focuses on nurturing the individuality and capabilities of each student.
About Cross Marketing
- - Company Name: Cross Marketing Co., Ltd.
- - Location: 24F Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo.
- - Year Established: April 1, 2003.
- - CEO: Mikihira Igarashi.
- - Business Overview: Marketing research and consulting services related to marketing research.
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