Guayakí Yerba Mate Enhances National Distribution for Growth Acceleration

Guayakí Yerba Mate Transitions to New Distribution Model

Guayakí Yerba Mate, a leading brand in the organic beverage sector and recognized for its commitment to regenerative business practices, has successfully transitioned to a predominantly third-party distribution model, as announced on January 13, 2025. This significant change is poised to facilitate accelerated growth for the company and enhance its ability to serve more consumers across the U.S. and Canada.

Jared Riddle, the Head of Distribution at Guayakí, characterized this shift as a major milestone in the company’s development journey. In an official statement, Riddle emphasized that this transition allows Guayakí to unlock new avenues for growth while maintaining its fundamental mission and core values.

In the past three years, Guayakí has demonstrated remarkable success by achieving full coverage across the United States and expanding to over 40,000 retail outlets. The brand proudly boasts an impressive 86 percent market share in the yerba mate category, and it has recently been honored as the Mindful Company of the Year for 2024. This recognition reflects Guayakí's dedication to social responsibility and environmental stewardship, which are central to its business ethos.

With the new distribution model, Guayakí aims to partner with top distributors in every market. This collaborative approach is expected to bolster their in-store execution capabilities and facilitate greater community engagement. The company's iconic yellow cans of yerba mate, known for their vibrant culture and numerous health benefits, will now be available to an even broader audience.

As a certified B Corporation, Guayakí Yarba Mate's regenerative business model focuses on creating a net positive impact not only within its operations but also throughout its supply chain. The brand sources shade-grown, organic, and fair-trade mate from smallholder and Indigenous producers in South America. By adhering to high environmental and social impact standards, Guayakí ensures that its products contribute positively to the communities and ecosystems from which they originate.

By reinforcing its distribution network, Guayakí Yerba Mate is set to share the benefits of yerba mate more widely, enhancing its presence in major retailers and reaching new communities eager to experience the delightful taste and energizing properties of this traditional beverage. The company continues to strive toward its mission of promoting sustainability and social equity through every can sold.

For those interested in learning more about Guayakí's products and retail locations, additional information is readily available on their website at www.Guayaki.com and through their social media channels (@guayaki).

In summary, Guayakí's proactive steps toward a third-party distribution model signify a forward-thinking approach that not only strengthens its market presence but also emphasizes its commitment to socially responsible practices. This strategic move is expected to unlock new potential for growth and consumer engagement, aligning perfectly with the evolving preferences of consumers looking for healthy and environmentally friendly beverage options.