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babyark Expands Retail Presence with Bloomingdale's

On July 1, 2025, babyark, a trailblazer in child safety technology, announced a significant new partnership with Bloomingdale's, one of America's most respected retail names. This collaboration marks a pivotal moment in babyark's mission to provide families with innovative and premium child safety products.

With a focus on redesigning child safety, babyark combines advanced technology with contemporary design to create car seats that not only protect but also appeal aesthetically to modern parents. Shy Mindel, the founder and CEO of babyark, expressed excitement about the partnership, stating, "We are thrilled to collaborate with Bloomingdale's, a premier retailer renowned for its curated collection of top-quality products. Our goal is to redefine parent expectations for car seats, and this collaboration allows us to reach more families who seek the very best for their children."

Safety Innovations That Matter

babyark’s car seats are celebrated for their unique blend of safety and style, engineered by experts in both aeronautical and automotive design. Two notable safety innovations set babyark apart:

1. SafeCoil™ Technology: This patented feature utilizes a steel coil system that extends the seat's stopping distance in the event of a crash, significantly reducing the forward force exerted on a child during impact.

2. BioArk™ Side-Impact Protection: Prioritizing lateral safety, this energy-absorbing feature is designed to meet or exceed the upcoming child passenger safety regulations set for 2026.

The babyark lineup includes two convertible car seat options: the Classic and the Smart. The Classic Convertible Car Seat ($790) delivers comprehensive safety and prime materials, making it ideal for parents who prefer a straightforward design. In contrast, the Smart Convertible Car Seat ($990) offers tech enhancements, including integrated sensors and a mobile app that assists with installation, monitors usage, and alerts caregivers if a child is left unattended or not properly buckled.

A Commitment to Excellence

As babyark expands its availability, customers can purchase its products through multiple platforms: the official website, Bloomingdales.com, Dillard's, and over 50 specialty retailers across the nation. This robust retail presence illustrates babyark's commitment to making its cutting-edge products accessible to a wider audience, ensuring that every family can benefit from enhanced safety solutions.

In recent years, babyark has gained recognition for its impactful designs and innovative technologies, achieving significant accolades from prestigious organizations like CES, The Bump, and TIME. Notable media mentions in Parents, Motherly, Forbes, and Babylist further validate babyark's position as a leader in child safety technology.

Founded by Shy Mindel, an aeronautical engineer and a dedicated father of three, babyark represents a fusion of passion and expertise. Each product undergoes rigorous testing with over 200 crash simulations, ensuring that safety is never compromised. Its mission is simple yet powerful: to redefine child safety through science and innovation while delivering peace of mind to parents.

For more information about babyark and its revolutionary products, or to connect with CEO Shy Mindel, interested individuals are encouraged to visit www.babyark.com or follow babyark on social media channels like Instagram, Facebook, and TikTok.