#United States #Chicago #Field Museum #SSA Group

SSA Group Partners with Chicago's Iconic Field Museum

In an exciting development for both the museum and retail sectors, the SSA Group has recently been chosen as the new retail partner for the Field Museum, one of Chicago's most renowned cultural attractions. This partnership aims to transform the retail experience within the museum by providing a selection of products that align with the museum’s mission to connect visitors with the natural world and human history.

A Vision for Innovative Retail

SSA Group has built a reputation as a leading provider of retail, food, and admissions services for cultural sites. Their approach centers on integrating educational and exploratory themes into the retail experience. Jacki Sorvillo, SSA's Chief Retail Officer, emphasizes the significance of this initiative: “We view the retail experience as a natural extension of the Field Museum's mission. It's an opportunity to inspire curiosity and offer guests a way to carry that sense of discovery beyond the museum walls.” This perspective underlines the role of retail not just as a business, but as an extension of the visitor's educational journey.

As part of this partnership, SSA Group plans to curate a unique assortment of products that reflect the museum's extensive collections and exhibitions. Visitors can expect products inspired by the museum's iconic displays, allowing them to bring a piece of their experience home.

Focus on Sustainability and Local Artisans

In line with modern consumer expectations, SSA Group's product mix will prioritize locally sourced artisans and ethically produced goods. The collaboration aims to introduce exclusive collections that resonate with the museum's themes, enhancing the shopping experience while promoting sustainability. This initiative will not only offer unique souvenirs but also support local communities and craftspeople.

Brad Schiever, the Senior Director of Business Enterprise at the Field Museum, expressed enthusiasm for this partnership, stating, “We are excited to have SSA as our retail partner. Their commitment to collaboration and shared values aligns seamlessly with our mission.” This mutual dedication to enriching the visitor experience aims to ensure that every item available at the museum will reflect the educational impact and allure of the museum's exhibits.

Enhancing Visitor Experience

With over 50 years of experience serving cultural institutions, SSA Group is poised to make a significant impact on the Field Museum's retail operations. The new partnership is expected to reinforce the connection between the experiences visitors have in the galleries and the merchandise they can find in the stores, making shopping at the museum an integral part of the overall experience.

The Field Museum, known for its extensive collections including Sue, the largest and most complete T. rex skeleton, is committed to creating engaging and educational experiences for all visitors. With SSA's innovative approach to retail, guests will find ways to deepen their understanding and appreciation of the natural world.

For those looking to learn more about the SSA Group and their initiatives in the cultural attraction sector, more information is available at their website. As this partnership unfolds, both SSA Group and the Field Museum remain committed to their shared mission of fostering curiosity and a deeper appreciation for natural history among visitors.

For updates on retail offerings and new product launches at the Field Museum, visitors are encouraged to check back regularly. This collaboration promises to provide a memorable experience that extends well beyond the museum’s indoor exhibits.