#Japan #Tokyo #Rosette #Facial Cleanser #Odor Care

Increasing Awareness of Facial Odor

As more people become conscious of their personal hygiene and appearance, the use of deodorizing products such as deodorants, perfumes, and mists is becoming commonplace. Attention to odors is no longer limited to body and breath but extends to various personal areas, including hair, scalp, feet, and even odors trapped in face masks. In today's world, the way one smells is recognized as a crucial factor influencing cleanliness and impressions in both daily life and business settings.

In light of this growing awareness, Rosette Co., known for their long-selling face wash product 'Rosette Cleansing Paste', has focused on odors related to the face itself. To shed light on the often-neglected issue of 'facial odor', they conducted a survey focused on the awareness of facial odors among 1,000 men and women aged 18 to 49.

Survey Overview

• - Survey Name: Awareness Survey on 'Facial Odor'
• - Implementation Period: June 2025
• - Method: Internet survey
• - Participants: 1,000 individuals aged 18-49
• - Region: Nationwide
• - Conditions: Regular users of facial cleansers (5 days a week or more)

Key Findings: A Strong Concern for Personal Odor

Over 81% of survey participants indicated they are concerned about their own bodily and facial odors. When asked whether they worry about how others perceive their odors, 79.6% expressed concern, indicating that many people are acutely aware that their odors can affect social perceptions and relationships.

Awareness of Facial Odor is Significant

The survey results revealed that 50.1% of respondents are conscious of facial odors, showing that half of the population is indeed attentive to odors beyond just body scent. Furthermore, 71.2% admitted they worry about potentially having undetected facial odors, highlighting a prevalent concern among individuals regarding how they are perceived.

High Demand for Facial Odor Care Products

When asked whether they would like to use cleansing products specifically designed to address facial odors, a remarkable 76.5% responded favorably. This substantial interest underscores a significant potential demand for targeted odor care products that previously received little attention.

Summary of Insights

The survey underscores that more than 80% of people are concerned about their odors, particularly facial odors, which half of the respondents are actively aware of. Additionally, 70% worry about potential undetected facial odors. This growing interest in facial odor management has prompted Rosette to launch a new facial cleanser this summer aimed specifically at combating odor-causing impurities.

The new 'Rosette Cleansing Paste Shower Clean' is formulated to target the debris contributing to facial odors. Now more than ever, it's essential to care for the sources of facial odors, just as we do for body odors.

Product Highlights: Rosette Cleansing Paste Shower Clean

• - Unique Composition: This new cleanser contains a combination of four types of clay, charcoal, and silver ions — recognized for their odor-neutralizing properties.
• - Performance: Effectively removes oil and other impurities from pores, providing a refreshing cleaning experience that leaves skin smooth and free from greasiness. The product also features a pleasant citrus-mint scent.
• - Historical Significance: Rosette’s commitment to innovation goes back to 1929, marking over 95 years of trust in their cleansing products. Their original vision focused on creating a gentle yet effective cleanser, which has now evolved into a concern for facial odors.

With these insights into facial odor awareness, brands like Rosette continue to shape the landscape of personal care, promising to meet the evolving needs of consumers who are increasingly mindful of their personal aromas. No longer is the focus solely on body odor; facial cleanliness and odors are coming to the forefront of hygiene consciousness.