Growth Channel and Speedeon Join Forces for Streamlined Programmatic Advertising Strategies

Growth Channel and Speedeon: A Partnership to Transform Programmatic Advertising

In an exciting development for marketers, Growth Channel and Speedeon have formed a strategic partnership aimed at revolutionizing programmatic advertising. Designed to simplify audience engagement, this collaboration presents a groundbreaking way for advertisers to activate high-quality audience segments seamlessly.

The integration allows agencies and brands to access Speedeon's audience data directly within the Growth Channel platform. This native availability means that advertisers no longer have to go through cumbersome onboarding processes or manual workflows to utilize audience insights for their campaigns. Instead, they can efficiently implement programmatic buys that align with their marketing strategies right from a single, unified platform.

Maryna Burushkina, CEO of Growth Channel, highlighted the value of this partnership, stating, "Advertisers succeed when they can act with clarity and confidence. Bringing Speedeon's high-quality audiences directly into Growth Channel means our clients can target with precision and activate campaigns faster without juggling multiple tools."

Fostering Simplicity and Precision
As the advertising landscape continues to evolve, marketers are increasingly in need of solutions that provide not just access, but actionable insights. The combination of Growth Channel's advertising platform and Speedeon's data solutions enables marketers to identify and reach potential customers based on real-life behaviors and predictive modeling.

Gerard Daher, CEO of Speedeon, elaborated on the benefits of the integration, saying, "Activation is where data delivers real value. This partnership allows our audiences to be used seamlessly within programmatic buying workflows, helping marketers turn audience insights into measurable results more quickly."

Expanding Across Multiple Channels
This integration allows for campaign activation across various programmatic channels, such as display, video, connected TV (CTV), audio, and mobile advertising. This multifaceted approach ensures that advertisers maintain a consistent audience strategy while maximizing reach across multiple touchpoints. As such, brands can execute more effective campaigns that are not only quick to activate but also provide insightful performance metrics.

About the Companies

Growth Channel
Growth Channel is a sophisticated programmatic advertising platform designed for ease of media buying across various channels. It merges audience creation, media activation, and performance reporting into one cohesive solution. This streamlining enhances the efficiency with which advertisers can plan, launch, and optimize their campaigns in the ever-complex digital marketplace.

Speedeon
On the other side of this partnership, Speedeon is renowned for offering curated, privacy-compliant audience solutions that drive performance throughout all media channels. Their AudienceMaker platform grants advertisers flexible access to audience insights and creation, while their dedicated support assists agencies and brands with strategic execution and custom audience development.

As advertisers seek to navigate the rapidly changing terrain of digital marketing, the Growth Channel and Speedeon partnership represents a pivotal advancement toward fostering greater efficiency, precision, and performance in programmatic advertising. With this powerful alliance, the future of audience engagement looks promising, paving the way for more intelligent marketing strategies that are responsive to both market demands and consumer behaviors.