Candy Crush Saga and KIKO Milano Launch Vibrant Makeup Line Celebrating Self-Expression
In an exciting collaboration that combines the vibrant world of mobile gaming with beauty, Candy Crush Saga and KIKO Milano have recently unveiled a limited-edition makeup collection. This playful range, which launches worldwide on June 26, 2025, encourages fans to embrace their individuality and creativity through color and cosmetics, turning every makeup moment into a delightful experience.
The collection features eight unique products, each inspired by the joyful aesthetics of the beloved Candy Crush Saga game. With its signature playful design and colorful pigments, this makeup line offers a fun and engaging way for users to express themselves. From eyeshadows to lip balms, each product captures the essence of the Candy Kingdom, inviting users to indulge in their beauty routine with a burst of candy-colored joy.
Among the standout products in this vibrant lineup is the 'Candy Crush Multi Finish Eyeshadow Palette', which includes stunning shades like 'Sugar Sunset' and 'Berry Bonbon', designed to elevate your eye makeup game. Another highlight is the 'Candy Crush Mega Blush Highlighter Duo', offering luminous shades that promise to give users a radiant glow.
Not only does the collection include traditional makeup staples like lip gloss and lipstick, such as the 'Candy Crush Ultra-Shimmer Lipstick' available in delightful flavors like 'Sweet Surprise' and 'Caramel Carousel', but it also features fun, unconventional items like 'Candy Crush Press-On Nails' that take nail art to the next level. This fusion of fun and functionality makes the collection irresistible to both makeup enthusiasts and fans of the game alike.
"We believe that fun in color, creativity in play, and joy in self-expression are invaluable elements in beauty. This collection embodies all of those aspects," says Luken Aragon, VP of Marketing for Candy Crush Saga. The sentiment is echoed by Cecilia Schena, Chief Marketing Officer at KIKO Milano, who adds that the partnership reflects their brand's mission to help everyone express their individuality boldly and creatively.
As the beauty industry continues to evolve, collaborations like this one showcase the growing intersection between gaming and cosmetics. Fans and makeup lovers are increasingly drawn to brands that not only celebrate creativity but also encourage personal expression. The Candy Crush Saga x KIKO Milano collection is a tangible example of this trend, bringing joyful products to market that not only look good but feel good to wear.
Available in over 70 markets and through KIKO's online store (with some exclusions), this limited-edition collection invites fans of Candy Crush Saga and beauty aficionados to infuse their looks with as much color and personality as their favorite candy characters. The perfect blend of fun and glamour, it opens the door for a new era of playful beauty that encourages everyone to express themselves without limits.
Whether you're a longtime fan of Candy Crush Saga or just love makeup that is fun and creative, this new collection is definitely worth checking out. From the playful packaging to the scrumptious shades, it promises to add a delightful twist to your beauty routine. Whether you’re leveling up in the game or leveling up your look, this collaboration encapsulates the spirit of creativity and joy, encouraging you to express your unique style in full color.
The collection features eight unique products, each inspired by the joyful aesthetics of the beloved Candy Crush Saga game. With its signature playful design and colorful pigments, this makeup line offers a fun and engaging way for users to express themselves. From eyeshadows to lip balms, each product captures the essence of the Candy Kingdom, inviting users to indulge in their beauty routine with a burst of candy-colored joy.
Among the standout products in this vibrant lineup is the 'Candy Crush Multi Finish Eyeshadow Palette', which includes stunning shades like 'Sugar Sunset' and 'Berry Bonbon', designed to elevate your eye makeup game. Another highlight is the 'Candy Crush Mega Blush Highlighter Duo', offering luminous shades that promise to give users a radiant glow.
Not only does the collection include traditional makeup staples like lip gloss and lipstick, such as the 'Candy Crush Ultra-Shimmer Lipstick' available in delightful flavors like 'Sweet Surprise' and 'Caramel Carousel', but it also features fun, unconventional items like 'Candy Crush Press-On Nails' that take nail art to the next level. This fusion of fun and functionality makes the collection irresistible to both makeup enthusiasts and fans of the game alike.
"We believe that fun in color, creativity in play, and joy in self-expression are invaluable elements in beauty. This collection embodies all of those aspects," says Luken Aragon, VP of Marketing for Candy Crush Saga. The sentiment is echoed by Cecilia Schena, Chief Marketing Officer at KIKO Milano, who adds that the partnership reflects their brand's mission to help everyone express their individuality boldly and creatively.
As the beauty industry continues to evolve, collaborations like this one showcase the growing intersection between gaming and cosmetics. Fans and makeup lovers are increasingly drawn to brands that not only celebrate creativity but also encourage personal expression. The Candy Crush Saga x KIKO Milano collection is a tangible example of this trend, bringing joyful products to market that not only look good but feel good to wear.
Available in over 70 markets and through KIKO's online store (with some exclusions), this limited-edition collection invites fans of Candy Crush Saga and beauty aficionados to infuse their looks with as much color and personality as their favorite candy characters. The perfect blend of fun and glamour, it opens the door for a new era of playful beauty that encourages everyone to express themselves without limits.
Whether you're a longtime fan of Candy Crush Saga or just love makeup that is fun and creative, this new collection is definitely worth checking out. From the playful packaging to the scrumptious shades, it promises to add a delightful twist to your beauty routine. Whether you’re leveling up in the game or leveling up your look, this collaboration encapsulates the spirit of creativity and joy, encouraging you to express your unique style in full color.
Topics Consumer Products & Retail）
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