#China #Hisense #Qingdao #Smart TVs #100-inch TVs

Hisense's Triumph in the Global TV Market

In a significant achievement for the electronics giant, Hisense has secured the top position globally in television shipments, particularly in the segment of screens measuring 100 inches and above. According to the latest report from Omdia, the company achieved a remarkable market share of 55.1% in the first half of 2026. This milestone not only underscores Hisense's dominance in the industry but also reflects a growing consumer demand for larger, more immersive viewing experiences.

The Growth of Large Displays

As consumers increasingly seek out breathtaking visuals and cinematic experiences in their homes, the demand for larger screens has surged. Hisense's commitment to delivering high-quality, large-screen displays provides them a competitive edge in meeting these consumer desires. The company has placed a strong focus on enhancing the viewing experience, leveraging advanced display technologies to bring more vivid and lifelike visuals into living rooms.

Advanced MiniLED Technology

Hisense is at the forefront of display innovation with its UR9 series, which utilizes cutting-edge RGB MiniLED technology. This algorithm allows independent control of red, green, and blue lights in the background, resulting in richer colors, deeper contrasts, and finer details. Such enhancements turn ordinary movie nights into blockbuster viewing experiences, while sports broadcasts become incredibly vibrant. Consumers can expect to see every single detail, making each scene more realistic than ever.

Exceptional Performance with U7 and U6 Pro Series

In addition to the UR9 series, Hisense's U7 and U6 Pro series offer premium MiniLED performance based on the Hi-QLED-MiniLED technology. With precise local dimming paired with Quantum Dot colors, these televisions produce brighter highlights and darker blacks, ensuring viewers don’t miss a moment of their favorite films, sports, or everyday content.

Dominance in the Laser TV Market

Hisense's prowess extends beyond traditional televisions into the Laser TV space, where the brand achieved a remarkable market share exceeding 70% in 2025. This translates to more than two-thirds of all Laser TVs shipped worldwide being produced by Hisense, verifying the company's dedication to redefining home entertainment.

Future Innovations at IFA 2026

As part of its ongoing innovation journey, Hisense will showcase its vision for the future of entertainment at IFA 2026, themed “Innovating a Brighter Life.” Set to take place in Berlin, the brand’s press conference will occur on September 3 from 15:00 to 16:00, followed by its exhibition in Hall 23a from September 4 to September 8, daily from 09:00 to 17:00.

From leading the market to pioneering next-generation display technologies, Hisense is committed to transforming technology into experiences that allow people to see more, enjoy more, and lead brighter lives.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in household appliances and entertainment electronics, operating in over 180 countries. The company is dedicated to providing high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense continues to lead the market in televisions with a screen size of 100 inches and larger from 2023 to the first half of 2026, solidifying its position as a trailblazer in RGB MiniLED innovation. As an official sponsor of the 2026 FIFA World Cup™, Hisense is committed to fostering global partnerships in the sports arena, further expanding its reach to a worldwide audience.