#Japan #Tokyo #Beldi Wine #Famima #神の雫

Famima's New Sparkling Wine: Beldi

Famima is thrilled to announce the release of its exclusive sparkling wine, Beldi, which is set to hit stores on April 15, 2025. This launch coincides with the brand's impressive sales figures, boasting a 115% year-on-year increase in the sales of its private label wine offerings. With a commitment to delivering joy through quality products, Famima has chosen to showcase its pioneering spirit with Beldi, which encapsulates the essence of Italian winemaking.

Background on Famima's Success in the Wine Market

In recent years, Famima has seen significant growth in the sparkling wine category, particularly driven by standout products like Belamour and Fioritura. The introduction of Beldi is expected to further enhance this trajectory, captivating both existing fans and new customers.

Discovering Beldi: A Taste of Italy

Beldi is a refreshing sparkling wine made exclusively for Famima, crafted from the Trebbiano grape, one of Italy's most renowned varietals. This exquisite wine originates from the gastronomically rich region of Emilia-Romagna, known for its high-quality food and drink. Beldi is the perfect match for a variety of culinary delights, including an olive platter, Italian prosciutto, spicy dishes, Genoese sauce, fresh tomatoes, and lemon-infused cuisine.

The Name Behind the Product

The name “Beldi” is derived from the Italian words BELLO, meaning “beautiful,” and Dì, meaning “day.” Together, they translate to “Beautiful Day,” embodying a sense of beauty and refreshment in every sip. The label design reflects the themes of fresh greenery, youthfulness, and strength, inviting customers to experience the delightful sensations associated with this wine.

Collaboration with Manga 'Kami no Shizuku'

To commemorate the launch, Famima has partnered with the popular wine-themed manga, Kami no Shizuku. Starting April 15, a special collaboration video will be showcased on FamilyMartVision in approximately 10,000 Famima stores across Japan (with some exceptions). This unique partnership highlights the wine’s characteristics through a creative lens, enhancing the overall launch experience.

Taste Profile Insights by Naoki Aki

Acclaimed author Naoki Aki has sampled Beldi ahead of its launch and shared his insights on its flavor profile, describing it as:

• - Aroma: ★★★
• - Balance: ★★★★
• - Finish: ★★★
• - Mouthfeel: ★★★
• - Approachability: ★★★★

Aki paints a picturesque scene inspired by Beldi, evoking a serene forest enveloped in morning mist. The experience transitions to a tranquil stream, culminating in the vivid imagery of cascading water, reminiscent of Japan's natural beauty. Aki connects Beldi’s refreshing character with the calming essence of a beautiful waterfall, emphasizing its ability to rejuvenate the spirit.

Product Information

• - Product Name: Beldi
• - Price: ¥800 (including tax ¥880)
• - Release Date: April 15, 2025
• - Distribution Area: Nationwide
• - Notes: Beldi is a dry sparkling wine featuring fresh lemon, lime, and floral aromas, accompanied by juicy fruit flavors and a lively acidity that creates a delightful tasting experience.

Commitment to Customer Connection

Famima continues to strive towards being more than just a convenience store. Following the motto, “あなたと、コンビニ、ファミリーマート” (With You, Convenience, Famima), the brand emphasizes building meaningful connections within their communities, aiming to be an indispensable part of customer life.

As the anticipation grows for the debut of Beldi, wine enthusiasts and casual drinkers alike can look forward to raising a glass and celebrating the beauty of Italian winemaking, all while enjoying the warmth and convenience that Famima provides.