#Japan #Tokyo #Cake.jp #Kantsu #Food EC

Seminar on Food E-commerce Strategies: Collaborative Insights from Cake.jp and Kantsu

On October 30, 2025, Cake.jp and Kantsu will host a highly anticipated seminar focusing on food e-commerce strategies titled "Delivering Deliciousness: Future Strategies for Food EC." This event will take place from 3:00 PM to 5:00 PM at the Nihonbashi Takashimaya Mitsui Building in Tokyo, aimed at food manufacturers and e-commerce businesses.

Kantsu, a logistics and IT automation specialist based in Amagasaki, Hyogo Prefecture, and Cake.jp, a leading online cake and sweets retailer headquartered in Tokyo, have joined forces to provide unique insights into the evolving landscape of food e-commerce. The seminar will cover essential topics such as innovative IP collaborations, logistics challenges, and the practical workings of Cake.jp's dedicated food logistics facility, the "Cake.jp Sweets BASE."

Context of the Seminar

The food e-commerce industry has been experiencing notable growth in recent years, driven by a combination of increased home consumption and viral trends on social media. However, this expansion is not without its challenges. Companies are currently grappling with stagnating sales growth, rising logistics costs, and increasingly intricate quality management processes. Notably, the collaboration of food products with popular characters and IPs has emerged as a key strategy, emphasizing the critical need for balanced sales and logistics strategies.

Therefore, the seminar aims to offer practical knowledge and strategies to address specific challenges faced by food manufacturers and e-commerce businesses, providing a platform for sharing experiences and solutions.

Who Should Attend?

• - Businesses looking to enhance their e-commerce strategies for food products
• - Those interested in character and IP collaborations
• - Companies aiming to understand logistics challenges and their solutions
• - Organizations exploring new sales channels and brand strategies

Key Takeaways from the Seminar

1. Latest Trends in Food Business through IP Collaborations
Participants will learn about the latest trends in food e-commerce, focusing on collaborations with characters and popular anime. By showcasing Cake.jp's collaborative sweets business, the seminar will address marketing techniques to promote discussions, encourage repeat purchases, and enhance brand loyalty, alongside unique production and distribution strategies.

2. Sales Channel Strategies for Food Manufacturers
The seminar will outline how to effectively utilize various sales channels such as EC malls (Amazon, Rakuten, and brand-specific sites), department stores, and collaborative storefronts. Insights on leveraging customer data for channel selection and promotional planning, along with successful examples of OMO (Online Merging with Offline) strategies, will be shared.

3. Utilization Know-How of Cake.jp Sweets BASE
Participants will gain insights into the operational mechanisms of Cake.jp Sweets BASE, a cold storage logistics facility designed to meet the unique challenges of food logistics, including temperature and expiration date management. The seminar will also discuss techniques for cost optimization and lead time reduction through cooperative logistics and inventory distribution strategies.

4. Creating Frameworks for Success in Food E-commerce
Attendees will learn from Cake.jp's established practices on creating effective operational frameworks to support growth in food e-commerce. The seminar will cover how to align various processes such as sales, production, and customer service, while maintaining quality and speed, including best practices for operations during peak periods and promotional campaigns.

5. Strategies for Global Expansion of Japanese Brands
Lastly, Cake.jp will unveil their vision for promoting Japanese brands on an international scale, detailing the conditions for food brands to succeed in overseas markets. Discussion will encompass efforts towards international rollouts of frozen desserts, strategies for catering to local market demands and cultures, and branding tactics to introduce the essence of Japanese flavors to the world.

Seminar Details

• - Date and Time: October 30, 2025 (Thursday), 3:00 PM - 5:00 PM
• - Location: 9th Floor, Nihonbashi Takashimaya Mitsui Building, 2-5 Nihonbashi, Chuo-ku, Tokyo
• - Target Audience: Food manufacturers, e-commerce businesses, and individuals interested in expanding logistics and sales channels
• - Organizers: Kantsu Inc. and Cake.jp Inc.
• - Registration: Pre-registration required via this link

Following the seminar, there will be a chance for networking among participating companies, Cake.jp, and Kantsu, providing an excellent opportunity for discussions regarding food e-commerce and logistics.

Overview of the Organizers

Kantsu Inc.

Kantsu, listed on the Tokyo Growth Market, boasts an impressive track record with over 15 million shipments a year, operating 20 facilities across the Kansai and Kanto regions. Focused on both B2C and B2B logistics, they provide outsourcing solutions from order receipt to warehouse logistics, alongside logistics system sales. Their extensive experience in both sectors is leveraged to optimize their operations and meet client needs efficiently.
Learn more about Kantsu

Cake.jp Inc.

Launched in January 2017, Cake.jp is a specialized e-commerce platform for cakes and sweets. With the mission of "warming hearts through sweets," they strive to provide delightful treats that align with consumer desires. Currently, they serve over 2 million members, with more than 1,700 affiliated shops and an assortment of 8,000 products available. The platform supports member businesses in digital transformation by leveraging technology for ingredient sourcing and promotional activities.
Explore Cake.jp