#Japan #Tokyo #TikTok Shop #Tetemarch #UUUM

Comprehensive Support for TikTok Shop Sellers

Tetemarch Inc. and UUUM Inc., two key players in the Japanese digital marketing sector, are excited to announce the launch of a new service tailored specifically for brands and companies looking to sell on TikTok's e-commerce platform, TikTok Shop. This innovative service aims to provide comprehensive account management and promotional support, dubbed the "TikTok Shop Commerce Comprehensive Support Service."

About the Service

The TikTok Shop Commerce Comprehensive Support Service is designed to assist sellers in everything from building a fanbase on social media to maximizing sales results. By collaborating with UUUM, the service encompasses planning and production for live commerce and short video content, as well as integrated promotional strategies that encompass multiple social media platforms.

To initiate this launch, the companies are looking for a limited number of three initial seller participants who will be able to utilize the service in its early stages.

Background: Transitioning to a Sustainable Economy

As the anticipated launch of TikTok Shop approaches in Japan around the summer to autumn of 2025, businesses are increasingly focused on converting "fan engagement and passion" into tangible economic value. This shift represents a significant departure from traditional mass marketing strategies that often overlook building emotional connections with brands.

Tetemarch has positioned itself as an expert in fostering relationships between brands and fans since the early days of social media. By focusing on the entire consumer journey—from discovery to purchase and beyond—Tetemarch aims to cultivate a culture of "discovery e-commerce," where fans are inspired to share their experiences and promote brands.

Key Elements of the Service

This collaborative effort offers integrated support across multiple areas, including:

• - Strategic Planning and Account Management: Design and construct TikTok account strategies, supporting day-to-day operations.
• - Content Production: Oversee the creation and direction of short videos and live commerce.
• - Influencer Collaborations: Coordinating with UUUM's diverse pool of creators for effective promotional boosts.
• - Advanced Data Tools: Utilizing Tetamarch's proprietary analysis tool, "SINIS for TikTok," for continuous improvement and strategy iteration.
• - Cross-Channel Strategies: Developing coordinated marketing strategies that include channels such as Instagram, X (formerly Twitter), LINE, and more.

As part of TikTok's e-commerce ecosystem, Tetamarch will focus on foundational design based on the seller's brand identity, thus nurturing a community of engaged fans while UUUM will mobilize its extensive network of creators to effectively communicate and deliver brand messages.

Leadership Insights

Daisuke Ueda, CEO of Tetamarch commented, "At Tetamarch, we have supported the establishment of trust and emotional connections between businesses and consumers through social media. Our strength lies in creating consistent communication that transcends mere brand recognition, integrating creative content with data science to reorient consumer behavior. By combining our rich experience with UUUM's creator network, we aim to provide an engaging purchase experience that resonates with consumers and drives sustained growth for brands."

Masayuki Umegaki, CEO of UUUM stated, "UUUM operates with the philosophy of 'pioneering the world through passionate thoughts.' As a creative agency, we excel in influencer marketing, events, merchandise, and media, managing a vast number of creators across various platforms. This collaboration with Tetamarch enables us to leverage our strengths for TikTok Shop, and we are thrilled to support sellers in succeeding within this new channel."

Together, Tepemarch and UUUM are committed to fostering a new era of commerce based on TikTok, aiming to create novel shopping experiences while generating a thriving ecosystem that nurtures cultural growth and economic vitality through sustainable marketing practices.