#San Jose #Costa Rica #Sustainable Development #CIMAP 2026

Costa Rica Hosts CIMAP 2026 Pre-Forum

Costa Rica successfully hosted the Pre-Forum of the Ibero-American Council of Country Brands (CIMAP) 2026, further solidifying its status as a global leader in sustainability. This significant event took place on April 22, 2026, in San José, and brought together delegations from eleven countries across Latin America, including Ecuador, Paraguay, Chile, Argentina, Colombia, El Salvador, Guatemala, Panama, Uruguay, and Venezuela. The focus of the forum was to exchange innovative strategies on country branding, sustainability, and competitiveness.

At the core of discussions was Costa Rica's unique development model that integrates economic growth with environmental stewardship, earning international recognition. Costa Rica prides itself on having over 98.6% of its electricity generated from renewable sources, making it one of the leaders in clean energy globally. Furthermore, the country has succeeded in reversing deforestation, becoming the first tropical nation to achieve this feat. With more than 57% of its land covered in forests and over 25% of its territory protected, Costa Rica stands as a testament to sustainable land management.

Adriana Acosta, the Director of 'esencial COSTA RICA', expressed that sustainability is not just an isolated attribute but an integral part of how the nation operates, innovates, and interacts with its environment. She highlighted that forums like CIMAP are vital as they allow for shared experiences and learning opportunities, helping nations evolve together towards more authentic and competitive country brands aligned with global challenges.

Under the theme 'Costa Rica, sustainability in all its tones', Acosta elaborated on the comprehensive approach taken by the country, emphasizing how this sustainability strategy translates into practical actions linking the productive sector, governmental institutions, and society at large. The branding initiative, 'esencial COSTA RICA', unites the public and private sectors under shared values such as sustainability, innovation, and social progress. Currently, over 780 companies are part of this licensing community, thereby integrating these principles into their operations and enhancing their competitiveness in international markets.

The event was not only about technical exchanges; it also included experiential sessions allowing delegates to explore San José's historical, cultural, and urban development. They visited renowned cultural landmarks, such as the National Theatre, and experienced vital aspects of Costa Rican culture. Additionally, the international delegation took a trip to the Pacific coast, where they learned about sustainability initiatives that reflect a holistic approach connecting nature, productivity, and well-being.

Delegates voiced the significance of the CIMAP platform. Mariana Cabrera from the Country Brand of Uruguay noted that such meetings propel the development of regional agendas and strengthen inter-country collaboration. Meanwhile, Victor Palma from the Country Brand of Chile emphasized the importance of sharing experiences and mutually constructing international positioning strategies.

By hosting the CIMAP Pre-Forum, Costa Rica has enhanced its role as a pivotal player in shaping a regional agenda that intertwines sustainability, reputation, and competitiveness. This notably positions country brands as strategic tools for promoting economic and social growth throughout Latin America.

Costa Rica's initiatives not only benefit the nation but also serve as a model for other countries striving towards sustainability. The collective knowledge shared at CIMAP 2026 marks a significant step forward in establishing a cohesive vision aimed at enhancing the global standing of Latin American countries.

Through continued efforts in sustainable practices and collaborative frameworks, Costa Rica sets a compelling example of how nations can thrive economically while prioritizing environmental integrity and social responsibility.