#Japan #Tokyo #Influencer Marketing #SEM Agency #IR Promotion

SEM Agency Introduces New Influencer-Based IR Strategy

In a significant development within the financial advertising sector, SEM Agency, a leading internet advertising agency headquartered in Shibuya, Tokyo, has initiated a new service specializing in supporting Investor Relations (IR) activities through influencer marketing. With a wealth of experience in advertising operations, particularly in the financial industry, the company's latest offering is the "IR Promotion Package," designed to leverage the reach and impact of social media influencers in communicating IR information.

The Shift Towards Video Content

Recent survey findings conducted by SEM Agency in July revealed that a noteworthy 79.4% of investors consider video content a valuable resource for making investment decisions. This insight underscores the vital role of video platforms, such as YouTube, in the modern information-gathering landscape. When asked what sources they would actively refer to for stock investment information, a staggering 61.4% chose explanatory videos and posts by economic influencers across various platforms like X, YouTube, and note.

These statistics indicate a pivotal trend: influencer-driven video content significantly influences investor decisions, making the integration of influencer marketing into IR strategies particularly timely and relevant.

The New Approach: IR × Influencer

In recognizing this shift, SEM Agency is launching a full-scale initiative that combines influencer engagement with traditional IR practices. The "IR × Influencer" strategy aims to effectively reach demographics that may not engage through conventional IR channels. By employing popular video platforms, SEM Agency intends to facilitate explanations and discussions led by well-known influencers, thereby making corporate IR information more accessible and relatable.

Upcoming projects will focus on creating proposals that utilize economic influencers' YouTube channels. Content may include informative videos from market reporters and analytical insights shared by financial analysts, all tailored to resonate from both the investor perspective and the broader consumer viewpoint. The goal is to present corporate IR information in a way that is engaging and understandable through the appealing format of video.

Transitioning to a New IR Experience

This approach marks a noteworthy transition from traditional "reading IR" to an engaging model known as 'watching, empathizing, and acting IR.' SEM Agency believes that with these advancements, they can communicate corporate value in a more intuitive and strategic manner, enhancing investor understanding and involvement.

The synergy between the recently launched "IR × Short Video × SNS Advertising" and the newly initiated "IR × Influencer" strategy heralds a new era in IR communications. By presenting the魅力 (appeal) and future potential of companies in a format that fosters empathy among investors, SEM Agency aims to explore new frontiers in IR activities and communications.

Survey Overview

The foundational research supporting these moves comes from an internet-based survey conducted by SEM Agency in July 2025, targeting individuals who have engaged in stock trading within the last two years. With an effective sample size of 311 participants, the survey results underscore the necessity for modern IR practices to reflect the evolving preferences of investors in the digital age.

For more insights into this groundbreaking service and to understand the future trajectory of investment communication, SEM Agency encourages stakeholders to maintain awareness of their developments in influencer marketing and investor engagement strategies.

Company Overview: SEM Agency

• - CEO: Kozo Inada
• - Location: 6F, Ohsuga Building, 2-11-8 Shibuya, Tokyo
• - Established: September 2, 2005
• - Services: Internet advertising, strategic consulting, creative production, media management
• - Corporate Website: SEM Agency
• - Operating Media: Kawa Colle Media