Discover a New Experience at JFEX WINE & SPIRITS with KAORIUM AI Sommelier

Experience Innovation in Sake and Wine with KAORIUM at JFEX WINE & SPIRITS

The JFEX WINE & SPIRITS Expo is celebrated for bringing together the finest beverages from around the world. This year, SCENTMATIC Co., Ltd., renowned for its innovative AI solutions, showcased its groundbreaking KAORIUM for Sake & Wine. This AI Sommelier was displayed from July 9 to 11, 2025, at the Tokyo Big Sight during the 6th JFEX WINE & SPIRITS event.

Bridging Technology and Flavor

By utilizing the digitalization of olfactory senses, SCENTMATIC aims to redefine customer experience in beverage consumption. The KAORIUM AI facilitates a unique interaction where visitors can discover wines and sake tailored to their personal scent preferences. This not only enhances the enjoyment of these beverages but also provides an engaging and informative experience.

Following last year’s success, SCENTMATIC was eager to present its AI Sommelier again at this prominent event. JFEX SUMMER, hosting multiple specialized exhibitions, serves as a reflective space for the evolving food and beverage industry. The expo highlighted the surge in demand for OEM and PB products due to inflation, along with increasing health consciousness and the emphasis on sustainability among consumers.

This year's event attracted around 700 exhibitors, featuring a myriad of carefully curated products from Japan and across the globe, making it an unmissable opportunity for industry stakeholders.

Immersive Experiences at the Expo

To provide attendees with a tangible experience of how KAORIUM can be utilized, SCENTMATIC set up two distinct zones: a "BAR Zone" designed for restaurants and a "Retail Zone" modeled after retail liquor stores. The BAR Zone offered an interactive tasting experience using KAORIUM's flavor map feature, which visualizes aromas, enabling a deeper appreciation for different flavors.

Visitors expressed excitement about the potential of this technology, mentioning that it could turn ordinary occasions into extraordinary experiences. Comments included how KAORIUM could facilitate informed recommendations even in the absence of a professional sommelier, effectively conveying the unique qualities and visual appeal of products. Attendees felt that pairing suggestions with food would become easier with KAORIUM, leading to enhanced customer satisfaction.

Understanding KAORIUM: The AI Sommelier

KAORIUM for Sake & Wine stands out as a pioneering AI system that translates the complexity of sake and wine flavors into understandable terms. This innovative tool helps bridge the knowledge gap for both novice drinkers and seasoned enthusiasts, transforming how they experience these beverages. By integrating human sensibilities with extensive language data, KAORIUM matches flavor profiles with individual preferences, thereby offering a richer drinking experience.

The AI system succinctly visualizes flavor differences using language, allowing users to explore new levels of appreciation for sake and wine. The aim is to make the tasting experience more engaging while broadening the audience's palates, empowering all consumers to enjoy Japanese sake with newfound confidence.

For restaurants, SCENTMATIC offers a menu tablet that incorporates KAORIUM's insights to enhance the customer dining experience through personalized recommendations.

About SCENTMATIC Co., Ltd.

Founded in 2019, SCENTMATIC is committed to the digitalization of smell, striving to add emotional value to various industries through collaborative scent experiences. The company's goal is to evolve human sensitivity to scents, innovating across multiple sectors by leveraging the power of olfactory and linguistic experiences.

For more information, visit their official website at SCENTMATIC.

Contact Details:
CEO: Toshiharu Kurisu
Location: 4-22-7 Ebisu, Shibuya, Tokyo, 150-0013, Japan