#South Korea #Seoul #Harvard #Eyewear #Breezm

Breezm Eyewear: A Case Study at Harvard Business School

The South Korean eyewear brand, Breezm, is making waves in the global market with its innovative strategy focused on personalization and technology. Recently, Breezm was chosen as the subject of a new case study at Harvard Business School, titled "Breezm Innovative 3D-Printed Eyewear." This recognition marks a significant milestone for the company as it continues its mission to make custom-fit glasses universally accessible.

Founded in 2018 by entrepreneurs Zenma Hyungjin Park and Will Wooseok Sung, Breezm has revolutionized the eyewear industry by integrating advanced technology into the design and manufacturing process. The brand stands out with its unique approach of using 3D facial scanning, artificial intelligence for styling recommendations, and in-house 3D printing techniques, which allows for the creation of bespoke eyewear tailored to individual needs.

As described in the case study developed by James J. Hill Professor of Business Administration Juan Alcacer, Breezm’s strategy poses a challenge to traditional models that are typically dominated by supplier-driven practices. The company emphasizes a consumer-centric experience, making it easier than ever for customers to find glasses that not only fit well but also resonate with their personal style.

The case will be taught as part of Harvard Business School's Owner/President Management program, showcasing Breezm's potential as a transformative force in an industry that has largely remained unchanged. With 13 locations across South Korea, Breezm has further expanded its global footprint by opening a flagship store in New York City, an important step as it targets the vast U.S. market.

Zenma Hyungjin Park, Breezm's co-founder and CEO, expressed excitement over this recognition. He stated, "We are thrilled to have Breezm's innovation recognized by Harvard Business School, especially as we prepare to open our second U.S. store and launch an app for nationwide orders. This milestone further strengthens our presence in the U.S."

The upcoming Harvard class will feature Park as a case protagonist, giving him the opportunity to share insights directly with students about Breezm's innovations and strategies. In addition, the school is developing two more case studies that will cover Breezm’s global expansion efforts and its unique business model tailored for the U.S. market.

Breezm not only seeks to provide modern consumers with stylish eyewear but also aims to ensure that price does not hinder access. The company prides itself on delivering quality products that are affordable, making it a frontrunner in the field of personalized eyewear. Last year alone, Breezm sold over 25,000 pairs, establishing a strong presence and reputation as a global leader.

As Breezm continues its journey, it is also set to launch a mobile app designed to enhance customer experience by facilitating at-home fittings and shopping. The app is anticipated to elevate Breezm’s accessibility and convenience, further solidifying its commitment to customer satisfaction.

To find out more about Breezm and view their offerings, visit Breezm's official website or follow them on social media @breezm_global.

As the eyewear industry in general shifts towards more personalized solutions, Breezm’s innovative approach showcases a promising future that aligns with the evolving needs of consumers worldwide. The brand's selection as a case study at Harvard stands as a testament to the impact of technology and consumer-focused strategies in driving business success.

In conclusion, Breezm is not just redefining eyewear aesthetics, but it is also setting a new standard for the industry. With its bold advancements and customer-first philosophy, it paves the way for future innovations in eyewear, making personalized glasses more accessible than ever before.