Joseph Meehan Takes the Helm as Seedtag's Chief Exchange & Supply Officer

Seedtag Appoints Joseph Meehan as Chief Exchange & Supply Officer

On September 3, 2025, Seedtag, a frontrunner in neuro-contextual advertising, proudly announced the appointment of Joseph Meehan as its first Chief Exchange & Supply Officer (CXSO). This newly established role will see Meehan spearheading the company’s global Exchange and Supply division, emphasizing the integration of technology and partnerships within the programmatic advertising landscape.

Based in New York, Meehan is tasked with steering both the commercial and technical strategies for Seedtag’s innovative programmatic platform. This includes managing the various facets of the business such as Publisher Sales, Account Management, Yield Analytics, Exchange Operations, and Strategic Partnerships. His primary objectives are to enhance Seedtag’s global presence, fortify relationships with publishers and platforms, and optimize performance for all partners involved. Notably, he aims to scale the Seedtag Exchange into a leading monetization solution in the market.

Joseph Meehan expressed enthusiasm about his new role, stating, "Seedtag has built something truly special at the intersection of contextual intelligence, creativity, and performance. The shift toward privacy-first targeting creates a once-in-a-generation opportunity for the supply side. Seedtag's neuro-contextual AI and media intelligence platform are already world-class, and I'm eager to extend that innovation deeper into the supply chain to deliver more transparency, control, and results for publishers and advertisers alike."

With over 20 years of industry experience, Meehan has a rich background in establishing and expanding businesses at the crossroads of media, technology, and data analytics. His impressive career includes senior leadership positions at companies such as IPONWEB, Criteo, Merkle, and [x+1]. At Criteo, he most recently served as EVP, Global Supply, where he successfully led the integration and swift expansion of The MediaGrid, which became one of the leading global Supply Side Platforms (SSPs).

Brian Gleason, CEO of Seedtag, emphasized Meehan's suitability for the role, stating, "Joseph is a proven leader who understands the power of uniting technology, data, and commercial strategy to create value for the entire ecosystem. His track record in scaling global supply businesses, combined with his vision for the future, makes him the ideal person to lead this next phase of growth. I welcome him to the Seedtag leadership team."

About Seedtag

Founded in 2014, Seedtag has revolutionized the digital advertising arena by applying advanced artificial intelligence to deliver privacy-first advertising at scale. The firm goes beyond traditional contextual targeting approaches, which often rely on keywords and categories. Instead, Seedtag's methodologies delve into deeper signals of interest, intent, and emotion, enabling the creation of customized audiences aligned with the specified objectives of brands.

Seedtag's AI engine activates these insights to optimize full-funnel campaigns that span premium CTV, video, and open web inventory. Headquartered in New York City and Madrid, the company boasts a talented global workforce of over 600 professionals, with a presence in regions including EMEA, LATAM, North America, and APAC.

This recent strategic appointment signals an exciting chapter for Seedtag as it positions itself for accelerated growth in the dynamic advertising ecosystem, particularly in an era increasingly defined by the pressing need for privacy and contextual relevance.