Hisense Expands Its Role as FIFA World Cup Sponsor, Unveils RGB-MiniLED Tech

Hisense Strengthens Partnership with FIFA for World Cup and Launches RGB-MiniLED Technology

On September 8, 2025, at IFA 2025 in Berlin, Hisense, a leading name in consumer electronics and home appliances, reinforced its long-standing collaboration with FIFA by announcing its role as an official sponsor of the FIFA World Cup™. This marks the third time Hisense has taken on this sponsorship, solidifying its commitment to enrich global fan experiences since its partnership journey began in 2018.

Hisense’s collaboration with FIFA has seen significant milestones, including brand establishment during the FIFA World Cup 2018™, content partnerships through FIFA+ in 2022, and the integration of its advanced technologies into the Video Assistant Referee (VAR) operations during the FIFA Club World Cup 2025™. Each milestone has enhanced Hisense's global visibility and its dedication to improving fan interactions.

Catherine Fang, Hisense's Group Vice President, emphasized that unforgettable moments start with an incredible viewing experience. She reiterated that Hisense is committed to ensuring fans can maximize their enjoyment during pivotal moments in sports. This commitment is reflected in the company's adherence to four core principles: a technology-driven approach, user-friendly services, smart solutions, and cultural values. By pushing boundaries on display technology—from HDR to laser TVs and now the innovative RGB-MiniLED—Hisense aims to provide unparalleled image quality. Their user-focused strategy guarantees immersive, personalized experiences that make fans feel like integral parts of each match.

At IFA 2025, Hisense captivated attendees with the debut of its 116-inch RGB-MiniLED TV, which boasts enhancements that deliver purer colors, increased contrast, and superior brightness, surpassing QD-OLED technology. This demonstrates Hisense’s leadership in next-generation display technology. FIFA's Chief Commercial Officer, Romy Gai, joined the announcement, stating that FIFA aims to work closely with Hisense to showcase the finest display technology, therefore creating a spectacular World Cup experience for the billions of fans worldwide.

Looking ahead to the 2026 World Cup, to be hosted by three nations with a record 48 teams, Hisense aims to transform billions of living rooms into front-row spectator seats. The company is committed to ensuring that fans worldwide can experience the tournament as never before, allowing them to savor every exciting moment fully.

Founded in 1969, Hisense is recognized globally as a leader in home appliances and consumer electronics. Operating in over 160 countries, Hisense specializes in high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense is the world's top brand in televisions measuring 100 inches or larger for the first half of 2023 until the first half of 2025. As the official sponsor of the FIFA World Cup™ 2026, Hisense continues to strengthen its global sports partnerships to engage audiences worldwide.

These announcements set the stage for a thrilling showcase in both the sporting and technological arenas as Hisense prepares for the future of entertainment in the world of football.