#United States #Re-Bath #Nassif Harb #Tri-Cities

Re-Bath Expands in Northeastern Tennessee

Re-Bath, a leader in bathroom remodeling, has marked a significant milestone by signing a new franchise agreement in the Tri-Cities area of Northeastern Tennessee. This expansion is spearheaded by multi-unit franchisee Nassif Harb, whose journey from humble beginnings to business success story exemplifies the brand's ethos of providing quality bathroom renovations.

A Promising Market Expansion

With Tennessee being one of the fastest-growing states in the U.S. in terms of population and franchise growth, Harb has identified the Tri-Cities market as ripe for expansion. The region boasts an untapped customer base eager for home improvement solutions, particularly in bathroom renovations.

Harb, an experienced franchisee, made the decision to reinvest in the Re-Bath brand—something he believes will benefit not only his business but also his family. With his three children becoming increasingly involved in his ventures, Harb’s vision is rooted in family and community growth.

Harb’s Journey to Success

Before joining Re-Bath, Nassif Harb spent years as a service provider for major home improvement retailers like Lowe's and Home Depot. His familiarity with the Re-Bath brand arose during this time, leading him to buy his first franchise in Knoxville four years ago. Under Re-Bath’s robust corporate support network, he successfully established his business, positioning himself to take on new challenges.

Harb's background as a Palestinian immigrant from Ramallah adds depth to his success story. Arriving in Knoxville in 2006 with a dream of a better life, he has overcome various challenges to find his niche in the home remodeling industry. "My goal has always been to be a business owner, and Re-Bath's proven franchise model has been instrumental in helping me live out the American dream," stated Harb.

Growing Family Involvement

The Harb family has become an integral part of the business, with Harb's daughter Mary serving as Chief Financial Officer and his son Reem managing the marketing efforts. His other son, Andy, is a licensed general contractor, ensuring that projects meet industry standards. This involvement not only strengthens the business operations but also lays the foundation for a legacy that Harb aims to pass on to his children.

Market Landscape and Industry Recognition

The Southeast region serves as a major hub for franchise operations with around 248,000 businesses generating outputs of over $268.2 billion. It also emerges as an ideal environment for ambitious entrepreneurs looking to build their franchise portfolios. Re-Bath recognizes this as an opportunity to boost its presence in the market and provide critical services that cater to homeowners’ needs.

Furthermore, Re-Bath has demonstrated remarkable growth, earning notable rankings, including being placed 132nd in Entrepreneur Magazine's 2025 Franchise 500, and 151st in the Franchise Times Top 400.

The Road Ahead

Harb remains optimistic about his expansion in the Tri-Cities area. He aims to leverage his industry experience while delivering quality service to new customers. Re-Bath’s corporate backing aligns seamlessly with his vision to build a cornerstone business that embodies family values and exceptional service quality.

This latest franchise agreement not only represents growth for Re-Bath, but it also highlights the potential for community development as more homeowners take advantage of their remodeling services.

For those interested in learning more about Re-Bath and exploring franchise opportunities, further details can be found on Re-Bath's official website.

In conclusion, the expansion into the Tri-Cities market exemplifies how opportunity, determination, and family involvement can drive business success—reflecting the true spirit of entrepreneurship in America.