#Japan #Tokyo #Greeting Cards #Japanese Design #Hallmark Japan

Introducing a New Collection of Greeting Cards from Hallmark Japan

On December 8, 2025, Hallmark Japan, based in Minato-ku, Tokyo, will unveil a new range of greeting and mini cards that perfectly blend current trends with heartfelt design. This innovative collection includes 77 unique items, with 22 featured in the initial release, reflecting both the richness of Japanese culture and contemporary style preferences.

A Trendy and Feminine Touch

The new cards include elements inspired by the popular fashion trend known as "balletcore," characterized by its feminine motifs and elegant designs. This delightful approach includes imagery such as ballet shoes and ribbons, evoking a sense of grace. Two notable cards are "Lovely Things" celebrating birthdays and "Music Things" expressing gratitude, both available for just 385 yen (tax included).

Embracing Korean Aesthetics

In addition to ballet influences, the collection also captures the essence of Korean design through a cute and slightly embossed style. These cards showcase charming textural details, including vibrant colors and cute animal figures that sway with movement, creating an interactive experience. For instance, the "Bouncy Plush Cat" card, perfect for celebrating birthdays, retails for 440 yen (tax included).

Decorative and Functional Elements

One particularly creative item in this release is the "With Flowers" card, designed as a tasteful vase presenting a 3D bouquet you can easily display. It's available in various flower options such as roses and poppies, priced at approximately 638 yen. These cards bring a touch of floral beauty into any space while conveying heartfelt messages.

Expanding Popular Motifs

Among the familiar themes in this collection is the second wave of cards from the widely loved "Nakayoshi Tomodachi" series, initially launched in July 2025. With a current following of 637,000 on its LINE official account, this series represents the sweet and endearing characters, "Haru-chan" and "Fuu-kun." The new cards feature not only birthday greetings but also support messages perfect for new beginnings, priced at 385 yen each.

Celebrating Japanese Culture

Hallmark Japan continues to emphasize the allure of traditional Japanese imagery but spices it up with a playful and humorous twist. New designs include die-cut representations of auspicious items like the iconic "Maneki Neko" cat, as well as motifs from Sengoku-era warriors, appealing to both domestic and inbound demand. These cards also start at 440 yen, adding a vibrant array of options for any occasion.

Mini Cards Bring Joy

For those looking for a smaller yet impactful greeting, the mini cards from the Nakayoshi Tomodachi series deliver light-hearted fun. Each mini card is priced at 308 yen, perfect for everyday occasions. Unique pun-based designs, such as the "Birthday Corn," add a touch of humor to the traditional greeting card format.

How to Purchase

Consumers can access Hallmark Japan's new offerings both in specialized retail stores and via their official online store here. Additionally, international fans can browse a curated selection of Hallmark products, including items imported from the USA, celebrating over a century of excellence in greeting cards.

Conclusion

Hallmark Japan cleverly combines enduring motifs with contemporary styles in their new greeting card launch. By integrating ballet influences and Korean touches with fun and cultural designs, this collection is sure to resonate with a broad audience. Whether for birthdays, congratulations, or just to share a smile, these cards provide the perfect medium to express your sentiments.