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Nint's W11 Event: Decoding Asian Consumer Market Trends

Event Overview
On December 10, 2025, Nint will hold an event titled "Latest Trends: Analyzing the Asian Consumer Market from Singles' Day (W11)," at the Bellesalle Shinjuku Grand in Tokyo. This event aims to dissect the most recent consumer trends across China and Southeast Asia using detailed data and tangible product experiences. Attendees will gain practical insights crucial for devising global market strategies.

Understanding the Asian Market Dynamics
The Asian consumer landscape is undergoing rapid transformations, central to which is the W11 shopping event held annually in November. In China, intensifying competition among brands is prompting heightened market activity, while Southeast Asia sees the emergence of new platforms and a diversification of its buying demographics. Notably in 2025, the expected growth rates of the e-commerce market in various Southeast Asian nations, paired with a resurgence in the Chinese market, mark a significant moment in the shift of consumer patterns across Asia.

To effectively capture these changes, Nint previously conducted a successful event in April 2025 focusing on the Chinese market, combining data analysis with hands-on experiences, leaving participants highly satisfied. This second event expands its scope to include six Southeast Asian nations, integrating data with real product displays to offer applicable lessons for product planning and marketing strategies.

Event Details

• - Date and Time: December 10, 2025 (Wednesday), 16:00 to 18:30 (Online streaming from 16:00 to 17:00 via Zoom)
• - Venue: Bellesalle Shinjuku Grand (8-minute walk from JR Shinjuku Station West Exit, 3-minute walk from Tokyo Metro Marunouchi Line Nishi-Shinjuku Station)
• - Format: In-person (100 attendees, lottery-based) + simultaneous online streaming
• - Registration Fee: Free (Pre-registration required)
• - Exclusive Benefits for In-person Attendees: Networking event with speakers and participants (light refreshments included), presentation materials provided on the day.

Program Highlights | Understanding Asian Consumer Behavior Through Data and Reality
1. Part One: Decoding the Structure of Asian Consumption (Common to both online and in-person)
- Comprehensive analysis of the latest W11 data from six countries in China and Southeast Asia, with a focus on market trends.
- Visualizing structural changes by comparing growth factors across different countries, channels, and categories.

2. Part Two: Validating the Truth of Asian Consumption (In-person only)
- Display of actual products sold during the W11 sales period, including popular items (apparel, food, cosmetics, home appliances).
- Detailed product analysis from both consumers' selection reasons and data perspectives.
- Open discussions during the networking session featuring popular products from China and Southeast Asia provided as snacks.

Who Should Attend & Why
This event caters to professionals engaged in overseas operations, product planning, R&D, and marketing targeting international markets. It’s an ideal venue for those eager to comprehend the latest trends within the Chinese and Southeast Asian markets or seeking insights from local success stories to inform their strategic directions. If you're facing challenges in expanding your products abroad or developing new categories, this event presents opportunities to bridge discussions with data analysts and identify compelling reasons behind market successes, alongside strategizing next steps in the Asian market.

Whether you're a professional focused on international business or are simply looking to build your network and exchange information, this event is a must-attend seminar for all engaged in overseas operations.

Company Overview: Nint
Founded in February 2019 and headquartered in Shinjuku, Tokyo, Nint specializes in providing e-commerce data analysis services. Led by Junko Yoshino, the company has a mission to "liberate the world through data," aiming to empower everyone with optimal marketing strategies amidst the rapid growth of e-commerce markets. With over a decade of experience in the Chinese and Japanese e-commerce sectors, Nint has accumulated unique predictive data and has successfully implemented services for approximately 2,100 companies in Japan alone.

For more details, please visit our corporate website and explore our data solutions focused on China and Southeast Asia.