Academy Sports + Outdoors Welcomes Brandy Treadway as New Executive Vice President

Academy Sports + Outdoors Welcomes New Legal Executive

Academy Sports + Outdoors, a prominent retailer in the sporting goods and outdoor recreation sector, has made a significant addition to its executive team. Announced on August 5, 2025, Brandy Treadway has joined the company as the Executive Vice President, Chief Legal Officer, and Corporate Secretary. In her new role, Ms. Treadway will take charge of all legal, compliance, and risk management functions at Academy, supporting its corporate operations, distribution centers, and retail strategies.

Background on Brandy Treadway

Treadway arrives at Academy Sports + Outdoors with a wealth of experience, having previously held key legal roles in various organizations. Most recently, she served as the Senior Vice President, Chief Legal Officer, and Corporate Secretary at RumbleOn, Inc., a company based in Irving, Texas. Her career also includes a noteworthy position as the Senior Vice President, General Counsel, and Secretary at JCPenney, along with several other influential leadership roles. Treadway's extensive background in corporate law and risk management will undoubtedly prove invaluable as Academy continues to grow.

The Vision Ahead

In her new position, Ms. Treadway will report directly to Steve Lawrence, the Chief Executive Officer of Academy Sports + Outdoors. Her expertise aligns perfectly with Academy’s mission to provide comprehensive services in the physical and digital marketplaces of sporting goods and outdoor recreation. The appointment is considered a strategic step in enhancing the legal framework that supports Academy's operations, allowing for more robust and agile decision-making at the corporate level.

Academy Sports + Outdoors, which originated as a family business in Texas in 1938, has expanded to over 300 stores across 21 states in the U.S. Their mission, to provide "Fun for All," is realized through a localized merchandising strategy that resonates with diverse consumer bases. The company’s product range spans key categories such as outdoor gear, apparel, sports equipment, and footwear, all sourced from leading national brands as well as their own private label offerings.

The retail landscape is evolving, and sports retailers face multiple challenges amid changing consumer preferences and market dynamics. Brandy Treadway’s appointment signals Academy's commitment to navigating these complexities with strong legal oversight, positioning the company for future success. As they adapt to market demands, her legal acumen will be crucial in ensuring compliance while fostering growth.

Looking Forward

As Academy Sports + Outdoors continues to enhance its offerings and reach, Treadway's leadership in legal strategies will be pivotal. By streamlining compliance and risk management processes, she aims to safeguard Academy's operations, enabling the retailer to focus on delivering value to its customers. With her extensive experience and strategic vision, Ms. Treadway is poised to make a lasting impact at Academy, paving the way for a promising future.

Conclusion

The signing of Brandy Treadway marks an exciting chapter for Academy Sports + Outdoors as they bolster their executive team. The company remains dedicated to providing exceptional services while maintaining high standards in legal and compliance matters. As they move forward, the added expertise of Treadway undoubtedly serves as an advantage in achieving their long-term vision of making outdoor and sports experiences accessible for everyone.

For more details about Academy Sports + Outdoors and to explore their wide array of products, visit www.academy.com.