#Sweden #Stockholm #Telecommunications #Sinch #RCS Business

Sinch Launches Comprehensive RCS Business Enablement Service for Mobile Operators

In a significant move to enhance communication capabilities for mobile operators, Sinch (Sinch AB, XSTO: SINCH) has unveiled its comprehensive RCS (Rich Communication Services) Business Enablement service. This innovative solution is tailored to support telecoms in launching, operating, and monetizing RCS functionalities efficiently.

RCS is rapidly transforming the messaging space, providing businesses with the ability to engage consumers through verified and branded communications. This evolution is poised to deliver richer customer experiences and superior analytics than traditional SMS. However, the challenge for many enterprises lies in capitalizing on these advanced capabilities while navigating the complexities involved in implementation. Sinch's deep-rooted expertise in the telecommunications sector, combined with its successful engagement across various regions—including Europe, the U.S., Latin America, and Asia-Pacific—positions it uniquely as a leader in helping operators scale RCS effectively.

Sinch's new service allows telecom operators to manage RCS for business with ease, addressing common barriers such as monetization difficulties, security concerns, regulatory compliance, and technical complications. By providing end-to-end support, Sinch empowers operators to focus on their core business without the burden of managing intricate RCS tasks internally.

Key Features of Sinch's RCS Business Enablement Service

1. Sinch Operator Insights: This feature gives operators comprehensive insights into their RCS performance, including real-time visibility into message traffic, types, and durations. This data-driven approach helps operators make informed decisions while ensuring compliance with privacy regulations.

2. Sinch Rating and Billing: The platform automates the billing process, effortlessly collecting message transaction data and applying telecom-specific pricing models. This system generates detailed invoices, facilitating clearer financial interactions with wholesale messaging partners.

3. Agent Approvals & Content Compliance Management: Sinch handles the entire agent approval process for mobile operators, liaising directly with Google's RCS for Business platform to maintain strict compliance with operator policies. This relieves operators of the administrative burden associated with managing agent lifecycles.

4. Fraud Detection & Security Measures: With a proprietary messaging testing platform, Sinch enhances network security by analyzing traffic to detect and prevent fraudulent activities, ensuring that RCS communications remain safe and compliant.

5. End-to-End Ecosystem Support: Beyond just RCS, Sinch offers support for the entire messaging ecosystem, allowing operators to leverage a global sales platform without additional costs.

The Benefits for Telecom Operators

• - Faster RCS launches: Operators can initiate RCS services quicker with significantly reduced operational burdens.
• - Automated financial management: A hassle-free approach to managing billing and financial processes improves efficiency and accuracy.
• - Real-time analytics: Operators gain enhanced control and understanding of their operations through comprehensive analytics.
• - Global sales support: Increased revenue potential is realized as telcos gain access to a broader market without incurring extra costs.
• - Simplified compliance: Operators can navigate the intricacies of regulation and compliance effortlessly.

As the market shifts and consumer expectations heighten, telecom operators are increasingly under pressure to meet the demand for swift and engaging communication methods."

François Boshoff, VP and Head of Product Management at Sinch, emphasizes, “Our service not only simplifies the operational challenges faced by telecoms but also equips them to meet consumer expectations with agility.” It supports operators in seizing monetization opportunities while accelerating their service delivery.

For more details or to explore how Sinch can empower your business, visit sinch.com or stop by MWC Barcelona 2025 at Hall 5, Booth 5J53.