Lotte Partners with Imabari City and Dental Association for Oral Health Initiatives

Lotte Partners with Imabari City for Oral Health

In a significant move towards enhancing community wellness, Lotte Co., Ltd., represented by President and CEO Hidetoshi Nakajima, has established a partnership agreement with Imabari City, Ehime Prefecture, and the Imabari City Dental Association. The official signing took place on June 1, 2026, at the Imabari City Hall. This collaboration, marking the 28th of its kind for Lotte, is aimed at advancing the oral health of the local population.

The agreement emphasizes joint efforts among the three entities to improve and maintain the oral health environment for the citizens of Imabari, ultimately enabling them to lead healthier and richer lives. The partnership focuses on several key areas:

1. Promotion of Oral Health Programs: The agreement outlines collaborative endeavors related to various initiatives organized by Imabari City to enhance the oral health of its residents.
2. Awareness on Chewing Importance: It aims to disseminate knowledge regarding the critical role of chewing and provide accurate information to the public.
3. Education on Oral Function: Efforts will be made to improve awareness about acquiring, maintaining, and enhancing oral functions, which are essential for overall health.
4. Disaster Relief Support: The agreement includes provisions for assistance during emergencies, particularly in providing resources for disaster-affected individuals.
5. Additional Relevant Activities: The partners will also explore any other necessary actions to achieve these objectives.

Lotte's Commitment to Community Health

Since its inception in 1948, Lotte has long championed the concept of oral health through various initiatives, leveraging tools such as chewing and xylitol. This partnership with Imabari underscores Lotte's dedication to the local community by promoting oral health practices among its citizens.

At the signing ceremony, notable attendees included Imabari City Mayor Shigeki Tokunaga, President of the Imabari City Dental Association Toshio Ooka, and Lotte Shikoku Branch Manager Hiroshi Kajikawa. Kajikawa emphasized the significance of the collaboration by referencing Lotte's corporate messaging, which aims to be a constant presence in people's lives, akin to the character