Celebrating 20 Years of Dave's Killer Bread with the Return of Oats & Blues

Dave's Killer Bread Reintroduces Oats & Blues Loaf

Dave's Killer Bread®, recognized as the leading organic bread brand in the United States, is thrilled to announce the return of its original Oats & Blues loaf. This celebrated variety, which features a unique crunchy crust crafted from oats and blue cornmeal, was initially launched at the Portland Farmers Market back in 2005 as one of the brand's first offerings. The revival of Oats & Blues coincides with the brand's 20th anniversary, making it a fitting tribute to its storied history and dedicated fanbase.

Cristina Watson, the senior director of brand management at Dave's Killer Bread, expressed excitement about the reintroduction of this classic: "Dave's Killer Bread has a legacy built on two decades of delivering the best bread in the universe, made with organic and non-GMO ingredients. Oats & Blues is the OG of DKB and a highly requested favorite of DKB fans, whom we affectionately call 'BreadHeads.' It's only fitting we reprise it in honor of our 20th anniversary."

The Oats & Blues loaf is not just a sample of nostalgia; it embodies a texture that is both soft and slightly sweet, while delivering whole grains in every bite. For those looking for convenience without sacrificing flavor, the Oats & Blues variety is now available in a Thin-Sliced version for 2025, offering the same robust taste and texture but cut into thinner slices.

As a brand, Dave's Killer Bread has cultivated an impressive following, boasting a passionate community referred to as 'BreadHead Nation,' which has grown to over 1.5 million eager fans. These devoted individuals incorporate Dave's bread into their daily routines, whether for breakfast, lunch, or a midnight snack—as they passionately share their experiences with the brand.

Both the standard Oats & Blues loaf (SRP $6.99) and the Thin-Sliced variant (SRP $5.99) are now available at participating retailers nationwide, though prices may vary from location to location. Dave's Killer Bread is not just about great taste; it is also deeply committed to social causes, particularly Second Chance Employment, actively hiring individuals with criminal backgrounds to help transform lives through job opportunities. Remarkably, one in three of the employee-partners at its Oregon bakery come from such backgrounds, reaffirming the brand's mission to make a positive impact on society.

Since its inception at the Portland Farmers Market, Dave's Killer Bread has paved the way in the organic bread market, offering a diverse portfolio of over 33 whole grain organic bakery and snack products. All of their loaves are certified USDA organic and Non-GMO Project Verified. As the nation’s top organic bread brand, Dave’s Killer Bread continues to roll out innovative, delicious products that resonate with health-conscious consumers.

In conclusion, the reintroduction of the Oats & Blues loaf is not just a celebration of a 20-year milestone but a reminder of the brand's core values—quality, community involvement, and dedication to producing the best organic bread available. BreadHeads across the country can rejoice in this return and enjoy the delightful flavors that have made Dave's Killer Bread a household name.