#Spain #Barcelona #luxury wellness #Natura Bissé #The World's 50 Best

Natura Bissé Partners with The World's 50 Best Hotels

Natura Bissé, the esteemed Spanish skincare brand, has made a significant leap in the luxury wellness sector by becoming the first and exclusive "Official Spa Brand" of The World's 50 Best Hotels for 2025. This partnership marks a pivotal moment for Natura Bissé and underscores its commitment to providing unparalleled wellness experiences in high-end hotels around the globe.

The announcement comes just ahead of The World's 50 Best Hotels awards ceremony, which is scheduled to take place this week in London. The event not only celebrates the excellence in hospitality but also aims to inspire attendees by showcasing innovative experiences. Natura Bissé will curate a series of unique offerings that align with their vision of elevating guest experiences through wellness and luxury.

As the demand for luxury tourism continues to surge, wellness has become an essential aspect of the modern traveler’s pursuit for transformative experiences. According to a report from the Global Wellness Institute, the wellness economy has been on a growth trajectory of 9% annually since 2020 and is projected to reach a staggering $9 trillion by 2028. This illustrates a resounding consumer desire for wellness-oriented travel and services, indicating that Natura Bissé is strategically poised to lead in this evolving market.

"Natura Bissé was born as a spa brand, and for over four decades we have collaborated with some of the world's most iconic hotels," said Lluis Uriach, Strategic Projects Director of Natura Bissé Group. He emphasized the honor of partnering with The World's 50 Best Hotels and the brand's confidence in adding real value to an industry that is increasingly focused on well-being and transformative experiences.

Currently, Natura Bissé’s products are featured in over 450 hotels worldwide, including renowned chains such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, and Mandarin Oriental. The treatments offered not only enhance guest satisfaction during their stay but also include charitable amenities, which have recently received accolades from Condé Nast Traveler Spain. In addition, a carefully curated retail line allows guests to continue their self-care routines at home, ensuring that the luxury experience lingers long after checkout.

Craig Hawtin-Butcher, Managing Director of 50 Best, expressed enthusiasm about the new partnership, stating, "We are thrilled to partner with Natura Bissé, a leading name in skincare and spa, that shares our unwavering pursuit of excellence and unforgettable experiences."

As the luxury wellness landscape continues to evolve, such collaborations reflect a deep understanding of consumer needs and the importance of providing holistic experiences that go beyond traditional luxury. This innovative partnership not only showcases Natura Bissé's commitment to excellence but also sets a benchmark for future collaborations in the hospitality and wellness sectors, as brands work together to meet the needs of discerning travelers seeking transformative experiences.

In conclusion, Natura Bissé's designation as the official spa brand for The World's 50 Best Hotels solidifies its position as a leader in the high-end wellness space while paving the way for more luxurious and innovative experiences in the hospitality industry. This partnership serves as a testament to the growing importance of wellness in travel, where guests are increasingly looking to rejuvenate and enhance their overall well-being during their stays.