Celebrate the Spirit of Local Entrepreneurship at Bank of America Winter Village in NYC

NYC Entrepreneurs Spotlighted at Bank of America Winter Village

As the winter season approaches, New York City is abuzz with festive energy, and at the heart of it all is the Bank of America Winter Village at Bryant Park. Known for its vibrant atmosphere, this year’s event features the Sixth Annual Small Business Spotlight program, which proudly showcases four carefully selected local entrepreneurs. Each of these unique businesses will operate a rent-free booth in the holiday market, thanks to the support of Bank of America.

The Small Businesses Making Waves

Recognized as the largest small business lender in the United States, Bank of America understands the pivotal role that local businesses play in the economy. This year's featured businesses reflect the creativity and determination of NYC’s entrepreneurial spirit.

1. Tribe Oak (Brooklyn)
Founded by co-founders Taylor Tankson and Kareem Wallace, Tribe Oak offers a luxurious selection of home essentials. Their handmade products, including scented candles made from coconut soy wax, body butters, and eco-friendly hand sanitizers, showcase their commitment to sustainability. The duo believes in creating thoughtful, cruelty-free products that bring a touch of luxury to everyday life. Visit them at the Winter Village from October 24 – November 11.

2. JAY Ceramics (Staten Island)
Judy Suh, trained in Icheon, South Korea, creates functional and aesthetically pleasing ceramic designs from her Staten Island studio. Blending her cultural heritage with contemporary style, her handcrafted tableware and decorative pieces are a must-see. JAY Ceramics will be at the Winter Village from November 12 – November 30.

3. Smar Art (Brooklyn)
Starting as a greeting card company during the pandemic, Smar Art, founded by Sarah Mar, has evolved into a purveyor of vibrant stickers, art prints, and bookmarks. All products are handcrafted and printed on recycled materials, emphasizing sustainability without sacrificing creativity. Visit Smar Art from December 1 – December 16.

4. Vanilla Joe Co. (Manhattan)
Bringing a sense of playfulness to the market, Rachel Heim's Vanilla Joe Co. offers themed scented candles inspired by her beloved yellow Labrador Retriever, Vanilla Joe. From whimsical scents like 'Aussie Autumn' to 'Labrador Lemon,' these fun products are perfect for pet lovers. You'll find them at the Winter Village from December 17 – January 4.

The Importance of Supporting Small Businesses

The Small Business Spotlight at Bryant Park is not just a sales opportunity; it also serves as a platform for these entrepreneurs to gain exposure in one of New York City’s busiest tourist areas, where last season saw sales soar to nearly $50 million across more than 180 vendors. José Tavarez, president of Bank of America NYC, emphasized the significance of supporting local businesses, stating, "Small businesses fuel and strengthen our local economy and help neighborhoods thrive."

Attend and Support Local Talent

The Bank of America Winter Village, which kicks off on October 24 and runs until March 1, 2026, invites visitors to explore the diverse range of offerings from local businesses, all while enjoying the beautiful winter setting. With a variety of events planned, including free ice skating and festive food offerings, the Winter Village promises a memorable experience for locals and tourists alike.

The Small Business Spotlight booth can be found near the fountain, making it convenient for visitors to pop by and support local talent while soaking up the vibrant holiday spirit of Bryant Park.

For those looking to discover unique gifts, indulge in delightful culinary treats, or simply enjoy the enchanting atmosphere, the Winter Village is a destination that brings community and creativity to life. Each purchase helps fuel the dreams of passionate entrepreneurs, making every visit meaningful.

Conclusion

Don't miss the chance to experience the magic of the Bank of America Winter Village at Bryant Park this season. By supporting small businesses through events like the Small Business Spotlight, you’re contributing to the vibrancy and sustainability of New York City. Let’s celebrate local entrepreneurship and the incredible talents that make our neighborhoods thrive!