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Swarovski Celebrates 130 Years of Joy with Erewhon

In a vibrant display of creativity and wellness, Swarovski has partnered with Erewhon, the renowned organic retailer based in Los Angeles, to celebrate its 130th anniversary. This remarkable collaboration will unfold through two exclusive offerings: a limited-edition juice and a crystallized tote bag, both designed to infuse a sense of joy and well-being.

Exclusive Juice: Lemon 130

On October 29, 2025, the spotlight falls on Lemon 130, the first-ever juice from Swarovski and Erewhon. This refreshing beverage is an exquisite blend of organic ingredients, including mango, lemon, coconut water, coconut milk, ashwagandha, lion's mane, turmeric, and vanilla, finished off with a hint of Swarovski shimmer. The juice is packaged in Erewhon's signature clear bottle with an orange cap, making it an instantly recognizable treat. However, only 2,400 bottles will be available, adding an exclusive touch to this deliciously refreshing concoction.

The Crystallized Tote Bag

Alongside the juice, Swarovski’s Global Creative Director, Giovanna Engelbert, brings a stunning design to life with the launch of a crystallized tote bag. This chic oversized tote, adorned with Swarovski crystals, is crafted from bright yellow cotton—chosen specifically for its mood-boosting qualities. The bag also features crystallized logos of both Erewhon and Swarovski, along with the special anniversary logo hidden in the interior pocket. Only 300 of these exclusive bags will be for sale, making them a rare treasure for fashion lovers.

Giovanna Engelbert shares her perspective on crystal’s connection with light, stating, "It's a material that naturally complements the wellness space and aligns with the ethos that drives Erewhon; after all, who doesn't need more joy and positivity in their life?" The marriage of fashion and wellness in this collaboration is not only a nod to Swarovski’s heritage but also mirrors the cultural importance of reaching milestones in style and elegance.

Availability

Both the Lemon 130 juice and the crystallized tote bag will be unveiled at the Swarovski Masters of Light - Hollywood pop-up store located at 6400 Hollywood Boulevard, LA, and will be available for purchase from October 29 to November 3, 2025. After the pop-up period, limited quantities of the tote will also be available at Swarovski's Century City and Beverly Center locations until November 10.

With this collaboration, Swarovski is not only celebrating a rich history of crafting exquisite products but is also embracing the contemporary trends of health and well-being. By integrating joyfulness into everyday life through thoughtfully crafted items, the brand continues to thrive and innovate in its approach to luxury.

This collaboration stands as a testament to Swarovski’s commitment to creating beauty and quality since its inception in 1895, reminding us all of the joy we can find in our daily moments, wrapped in sparkling elegance.

About Swarovski

Founded over a century ago in Austria, Swarovski has become synonymous with intricately designed crystals, jewelry, and home décor. The team, comprising approximately 16,600 skilled professionals, extends its reach across 150 countries, with a focus on innovative sustainability practices, diversity, and philanthropic endeavors aimed at positive environmental and social impact. Today, as Swarovski continues to pave the way in the world of elegance, collaborations like the one with Erewhon ignite a dialogue about the importance of joy amidst luxury.

This exciting initiative not only aims to capture consumer attention but also uplifts the spirits by merging diverse cultural elements—the essence of Swarovski’s commitment to bringing light and happiness into the world.