#USA #New York #Ruder Finn #Brand Experience #Noodles Company

Ruder Finn Named Official PR Agency for Noodles & Company

Ruder Finn, one of the leading independent global communications and integrated marketing consultancies, has just been appointed as the agency of record for Noodles & Company, the renowned fast-casual restaurant chain celebrated for its globally inspired noodle dishes prepared fresh for each order. This strategic alliance promises to elevate the brand's communication efforts as Ruder Finn utilizes its considerable expertise in strategic storytelling and integrated marketing campaigns.

A Strategic Move in a Competitive Market

With the changing landscape of consumer dining preferences and the fast-casual category anticipated to rebound, this partnership comes at a pivotal moment. Led by Ilana Shenitzer, who serves as the Executive Vice President and Head of Consumer Goods, Ruder Finn is set to deliver insights that drive brand storytelling, immersive experiences for consumers, and campaigns that truly resonate. "This is an exciting time for our Brand Experience team as we continue to solidify our footprint in the food and beverage industry, especially in fast-casual dining, where new consumer preferences are emerging, and opportunities for meaningful brand connections are greater than ever," Shenitzer remarked.

Noodles & Company aims to benefit from Ruder Finn’s ability to enhance brand affinity and deepen consumer engagement across various touchpoints, ultimately targeting both existing customers and attracting an expanded audience base.

Enhancing Customer Engagement and Loyalty

Danielle Moore, the director of communications at Noodles & Company, expressed her enthusiasm about partnering with Ruder Finn, emphasizing that the consultancy's robust experience in food and beverage markets helps craft campaigns that are culturally relevant. She stated, "Partnering with Ruder Finn gives us the strategic support and creative edge needed to connect with our guests in new and innovative ways." Their collective goal is to strengthen customer loyalty while reaching new demographic segments. The confidence in this partnership is bolstered by the authentic synergy felt between Noodles & Company and the Ruder Finn team, promising impactful outcomes moving forward.

The collaboration kicked off last month, debuting a new promotional offering called Delicious Duos, designed to give customers more variety and value in their dining choices. This initiative exemplifies the commitment of both partners to provide not just a meal, but a relatable and enjoyable dining experience that meets the desires of today's consumers.

About Ruder Finn

Founded in 1948, Ruder Finn has consistently been at the forefront of redefining PR and communications over the years. The agency prides itself on tailoring bold strategies that are informed by a global outlook combined with localized knowledge particularly in its diverse areas of expertise, which include healthcare, technology, consumer brands, leadership, and workplace solutions. Moreover, innovative services through RF TechLab, and RF Studio53, along with a dedicated focus on customer-centric digital engagement underscore Ruder Finn’s position as a leader in the industry. With offices across major regions worldwide, Ruder Finn continues to guide brands from current scenarios toward future potentials through dynamic and recalibrated communication approaches.

In essence, the partnership between Ruder Finn and Noodles & Company symbolizes not only a strategic business engagement but also a shared vision of creating vibrant and engaging customer experiences that adapt to the evolving preferences of diners today. As both companies move forward together, the objective remains clear: to enhance satisfaction and loyalty amid a shifting culinary landscape.