#Japan #Tokyo #Too Cool For School #Korean Beauty #Sway Lip Velvet

A New Era for Matte Lips: Sway Lip Velvet by Too Cool for School

On January 20, 2026, the renowned South Korean cosmetics brand Too Cool for School will unleash its groundbreaking product, Sway Lip Velvet, in offline stores in Japan. This innovative lip product is not just another matte lip color; it promises a velvety texture that doesn't dry out the lips, making it a must-try for beauty enthusiasts.

What is Sway Lip Velvet?

Sway Lip Velvet combines a matte finish with a unique texture that glides smoothly onto the lips. This new lip sensation boasts high pigmentation while offering a lightweight feel, ensuring that users experience a long-lasting and beautiful look without the unpleasant dryness often associated with matte products. The lip item is designed to adhere closely to the lips, helping to maintain a flawless appearance throughout the day.

Award-Winning Popularity

Before its Japanese debut, Sway Lip Velvet received high acclaim in South Korea, where it topped the lip category rankings of the country's largest health and beauty store, Olive Young, as of September 12, 2025. This achievement reflects its popularity and effectiveness, garnering a loyal customer base eager to see it expand into the Japanese market.

Features You’ll Love

• - Non-Drying Velvet Texture: Unlike typical matte lip products, Sway Lip Velvet features a soft matte formula that prevents dryness and provides a smooth finish.
• - High Adherence and Priming: The colors blend seamlessly with the lips, ensuring a smudge-proof experience that minimizes unevenness over time and smoothens fine lines on the lips.
• - User-Friendly Applicator: The specially designed applicator allows for easy over-lining, making it simple to define the lip shape and add natural volume.

The Color Range

Sway Lip Velvet will be available in eight versatile shades that cater to a variety of looks, from everyday wear to bold statements. The shade names include:
1. #01 Nude Beige
2. #02 Nutty Pink
3. #03 Bebe Salmon
4. #04 Bunny Flash
5. #05 Rosy Oat
6. #07 Muted Cherry
7. #08 Rose Breeze
8. #11 Roasting Fig

Pricing and Availability

Each tube of Sway Lip Velvet contains 3.3g of product, priced at 1,738 yen (including tax). The product will be easily accessible in Japanese variety shops and also available for purchase online at Qoo10 starting from its launch date.

About Too Cool for School

Embodying the spirit of contemporary art cosmetics, Too Cool for School transcends conventional beauty norms. Founded on the belief that creativity should flourish without being shackled by trends, the brand encourages individuals to embrace their unique styles and express themselves freely through makeup. Currently, it operates over 1,328 stores in South Korea, including offline retailers and duty-free shops. There's also an international presence in America, Europe, and Asia.

For those interested to learn more about Too Cool for School and their latest offerings, visit their official store at Qoo10 or check out their official Instagram. Keep an eye out for Sway Lip Velvet—it could be the game-changer in your makeup routine!