Hoover's Hatchery Launches First-Ever Chicken Coop
Hoover's Hatchery, America's premier provider of backyard poultry, is making a groundbreaking move into the hardware category with the launch of their very first consumer product: the Lean-To Easy Clean Chicken Coop. This innovative coop is made from durable recycled plastic and is now available across select retailers nationwide, including Murdoch’s, Country Store, and nearly 400 Tractor Supply Co. locations.
The introduction of this chicken coop represents a significant expansion for the 82-year-old, family-run company. Hoover's Hatchery is well-known for its extensive selection of more than 200 poultry breeds, yet this is their first substantial foray into providing hardware solutions for backyard chicken enthusiasts.
Addressing the Wooden Coop Cycle
One of the driving forces behind the design of the Lean-To Easy Clean Chicken Coop is the desire to combat the frequent issues associated with traditional wooden coops. Wooden coops often suffer from rotting, warping, and pest infestations within just a few years. In contrast, the durable recycled plastic used in the construction of Hoover's coops does not absorb moisture or waste, ensuring longevity and ease of maintenance.
Key features of the coop include:
- - Rapid Cleaning: The coop can be cleaned in approximately five minutes using just a hand rake and a garden hose.
- - Mite Resistance: Its smooth surfaces are designed to eliminate crevices where mites typically thrive, addressing a common concern for poultry keepers.
- - Sustainability: Built from heavy-duty recycled plastic, the coop offers an environmentally friendly alternative to traditional lumber.
Tony Halsted, the second-generation owner of Hoover's Hatchery, emphasized the importance of maintenance in keeping backyard chickens. He stated, "With over 80 years of experience, we know exactly what hurdles face those entering this journey. If the maintenance becomes too much, people may choose not to keep a flock. We wanted to provide a product that gives them more leisure time with their birds and less time choring."
The Backyard Chicken Boom
This product launch coincides with a significant uptick in the American backyard poultry market, which now encompasses approximately 11 million households—around 13% of the population. Cities such as Mansfield, Ohio, are beginning to ease restrictions, allowing more suburban areas to join the growing trend of backyard poultry ownership.
A Legacy of Quality
Founded in 1944 in Rudd, Iowa, Hoover's Hatchery has cultivated a robust reputation, operating facilities across Iowa, Pennsylvania, New Mexico, and Missouri. The hatchery continues to offer an impressive variety of chickens, ducks, turkeys, and game birds, making it a beloved name among poultry enthusiasts. For more information on their innovative products, visit
www.hoovershatchery.com/coops.
This new chicken coop not only reflects Hoover's commitment to sustainability and quality but also aims to enhance the experience of keeping backyard poultry. As more people embrace the joys of raising chickens at home, Hoover's Hatchery strives to support them every step of the way.