Engaging Local Communities through Influencer Strategies in City Promotion and Tourism

Exploring the Power of Influencer Strategies in Local PR

The upcoming free online seminar titled "City Promotion and Tourism DX at the Forefront" is organized by the General Incorporated Association for Promoting Municipal Digital Transformation (GDX), aimed exclusively at officials from municipalities and Destination Marketing Organizations (DMOs) across Japan. Scheduled for August 6, 2025, from 10:00 to 11:30 AM (Login is open from 9:50 AM), the seminar will be conducted via Zoom. Attendees can register at no cost, but spaces are limited to 100 participants, making early registration essential.

Seminar Overview

The seminar will provide insights into the results of a recent survey on city promotion and tourism DX, alongside offering _concrete solutions_ catering to current trends. Participants will benefit from expert discussions and strategic recommendations pertinent to enhancing regional public relations (PR) through modern techniques.

Keynote Presentation

Title: Connecting Community PR through Empathy and Influencer Strategies

Overview: The keynote presentation will delve into the potential of using influencer-generated video content as a medium for conveying local charm. By sharing genuine experiences from visiting regions on platforms such as SNS and YouTube, influencers can evoke emotions like "I want to visit" or "I want to support this place," ultimately leading to donation generation and community engagement.

The discussion will cover everything from designing effective PR strategies to utilizing video content, providing invaluable tips that attendees can implement in their future initiatives.

Featured Speaker Profile

Ryo Shirane, a member of the EC Consulting Team at Inglewood's Retail DX Division, has extensive experience in influencer marketing across various sectors, including food, beverages, tourism, and regional revitalization. He joined Inglewood in August 2024 and currently contributes as a planner, assisting in the marketing strategies of companies and municipalities alike.

Registration Information

Interested participants can sign up for the seminar through the following link: Online Seminar Registration (via Google Forms). For any issues accessing the registration form, please contact us via:

- Email: [email protected]
- Phone: 03-6683-0106

About GDX

The General Incorporated Association for Promoting Municipal Digital Transformation (GDX) is committed to fostering the sustainable development of local communities through digital transformation. By collaborating with various municipalities, GDX aids in resolving local challenges and driving innovation powered by digital technologies. The organization serves as an essential bridge between local governments and businesses, promoting revitalization efforts through effective partnerships in digital transformation.

For any inquiries, please reach out: