FINE TUNING® Celebrates 5-Year Milestone
FINE TUNING Inc., headquartered in Minato City, Tokyo, has reached a significant milestone, marking its fifth year since establishment on December 15, 2021. To commemorate this occasion, the company has introduced a fresh brand message: “Beyond the Original.” This tagline reflects their commitment to enhancing not only products but also the potential of individuals and society.
Under the vision of "Game Change if You Notice," which translates to “improving the world discreetly,” FINE TUNING specializes in developing innovative products utilizing their proprietary FINE TUNING® technology (FT). Their offerings include tuning wear, titanium necklaces, and tuning insoles, all designed to support conditioning and performance enhancement.
In addition to the brand message launch, FINE TUNING will host its first-ever pop-up event in Harajuku, allowing visitors to experience the core of its technology and the value of its products directly.
The Meaning Behind the Brand Message
The rapid advancement of technology has certainly made life more convenient, but it has also led to a range of societal issues including stress, smartphone dependency, unhealthy lifestyles, and environmental degradation. As a result, the inherent potential that individuals and society possess is gradually being compromised.
FINE TUNING® focuses on optimizing what we refer to as the “essential potential” found within people, products, and spaces. Rather than passing judgment on good or bad, this technology aims to return entities to their optimal state. The brand message, “Beyond the Original,” encapsulates an intention to not only restore to a previous state but to unlock future possibilities based on inherent qualities.
Details of the POP-UP Event
TUNING EXPERIENCE -blind to feelible-
- - Event Name: TUNING EXPERIENCE -blind to feelible-
- - Venue: SAS® SHOWROOMING AND SPACE (3-56-3 B1, Sendagaya, Shibuya, Tokyo)
- - Date: December 15, 2025 (Monday)
- - Time: 12:00 PM to 7:00 PM
- - Admission Fee: Free
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Pop-Up Content Overview
1.
EXPERIENCE ZONE – This interactive space allows visitors to see, touch, and understand FINE TUNING® technology. It includes guided tours explaining the principles of FT, along with mini-experiences showcasing the before-and-after effects.
2.
POP-UP STORE – Visitors can explore and purchase FINE TUNING® products, which include:
- Tuning Wear
- Tuning Insoles
- Tuning Necklaces
This exclusive store showcases various items aimed at enhancing recovery and performance, allowing customers to appreciate the products' texture, functionality, and overall concept.
3.
Snap Photography Experience – A special photo shoot by a fashion photographer will be available exclusively for purchasers. The photographs can be shared on social media, visualizing the “experience value” provided by FINE TUNING® and contributing to the user’s individual expression.
Featured Products
- - Tuning Wear: High-quality fabric designed for recovery and performance enhancement, retaining excellent design and comfort. Product URL
- - Tuning Insoles: Developed in collaboration with physical therapists, featuring unique materials and designs that support posture and walking. Product URL
- - Tuning Necklace: A titanium necklace that offers FINE TUNING effects without using magnets or stones, popular among professional athletes. Product URL
Message from CEO Ryo Nishimura
As we celebrate 4 years of FINE TUNING, thanks to the unwavering support of countless customers, businesses, and investors, we have introduced our technology to over 10,000 individuals. The enthusiasm and anticipation shown towards our products motivate us further.
In 2025, we plan to expand our B2B operations through participation in large exhibitions such as Health Expo, SPORTEC, and STARTUP JAPAN. Our fifth year marks not just another orbit around the sun, but the initiation of new paths ahead, starting with our first pop-up event.
While many technologies may initially seem unconventional, like the Internet, AI, and blockchain did in their infancy, we want FINE TUNING to evolve into a recognized standard in supporting society.
We hope to meet you at the event and invite you to experience the world of FINE TUNING firsthand.
About FINE TUNING Inc.
FINE TUNING Inc. operates under the vision of improving the world discreetly, leveraging FINE TUNING® technology to develop products that enhance the essential nature of humans, objects, and spaces. This unique technology optimizes an entity's functionality and condition without altering its appearance.
Currently, the company focuses on sports and wellness, offering a wide range of products like tuning wear, tuning necklaces, and tuning insoles that are well-received by both athletes and everyday users.
Company Overview
- - Company Name: FINE TUNING Inc.
- - CEO: Ryo Nishimura
- - Establishment Date: December 15, 2021
- - Location: 3-3-3 Minami Aoyama, Minato City, Tokyo, Japan
- - Business Activities: FT processing, product development, e-commerce, creative production
- - Corporate Website: FINE TUNING Corp
- - Service Website: FINE TUNING