Celebrating 10 Years of Gourmet Delights: The 'Extreme' Series

Celebrating 10 Years of the 'Extreme' Series

Ringbell Co., Ltd. is proud to celebrate the 10th anniversary of its acclaimed 'Extreme' series, which showcases the finest gourmet treats and quality crafts sourced from various regions across Japan. Founded by the visionary CEO Hidenori Tokairin, the company has mastered the art of finding exceptional goods that meet the diverse needs of both gift givers and receivers.

Since the launch of the first product, the ‘Yamagata’s Extreme Premium Dessert Juice,’ ten years ago, the ‘Extreme’ series has flourished. Ringbell has introduced over 2,000 original items exclusive to its catalog, enhancing its reputation as a premier gift brand. With a commitment to quality and uniqueness, the company conducts thorough regional scouting, ensuring only the best products are included in the series.

To commemorate this milestone, Ringbell is returning to its roots by launching an original version of the traditional Yamagata local sweet, 'Fuki Mame,' on November 18, 2025. This initiative not only celebrates the heritage of Yamagata but also promotes local produce and culture.

What is the 'Extreme' Series?

Mainly focusing on catalog gift planning and sales, Ringbell has become a household name for delivering exquisite products perfect for gifting. The ‘Extreme’ series, refined in taste, texture, and visual appeal, features handpicked gourmet foods and quality crafts. This series has gained high acclaim for being an original gift brand that distinguishes itself through the use of local flavors and exceptional craftsmanship.

Since the introduction of the 100% fruit juice from Yamagata, Ringbell's buyers have been dedicated to curating an impressive array of items from across Japan. From seafood and livestock products to a diverse selection of fruits and sweets, each addition is carefully selected based on flavor and quality. The ‘Extreme’ series has seen a steady increase in demand, not only as gifts but also as personal favorites among consumers looking to enjoy local flavors.

Each product in the extensive ‘Extreme’ series is elegantly packaged, with the unique designs created by Daisuke Nakayama, an esteemed art director and the president of Daikon Co., Ltd. His playful and distinctive illustrations beautifully capture the essence of each gift, making them even more appealing to customers.

Highlights of the 'Extreme' Series Products

Notable items from the ‘Extreme’ series include:

- Yamagata’s Premium Dessert Juice
- Crown Melon from Shizuoka
- Higo Watermelon from Kumamoto
- Sun Fuji Apples from Aomori
- Matsusaka Beef from Mie
- Fresh Ikura from Hokkaido

These carefully curated items illustrate the variety and quality of gourmet offerings included in the series, showcasing true Japanese craftsmanship and flavor diversity.

Launch of 'Fluffy Fuki Mame'

The 'Fluffy Fuki Mame,' a regional delicacy with roots tracing back to the Meiji era, is a new offering in the ‘Extreme’ series. Produced by Juichiya, a long-established confectionery company in Yamagata since 1804, this sweet is crafted with traditional methods upheld by artisans. Each pea is meticulously prepared by removing its thin skin and cooked to perfection. The artisans skillfully adjust water and heat to combine with syrup, balancing sweetness with a sprinkle of salt to enhance flavor.

What sets this new product apart is its commitment to purity; the ‘Fluffy Fuki Mame’ is created without preservatives, dyes, or flavoring agents, highlighting the natural taste of the ingredients. The product is conveniently packaged in 50-gram bite-sized packs, each accompanied by a spoon, making it easy to enjoy anytime, anywhere.

Product Overview:

- Product Name: Fluffy Fuki Mame (Yamagata’s Traditional Sweet)
- Release Date: November 18, 2025
- Price:

- 6 cups: ¥3,240 (tax included)
- 8 cups: ¥4,320 (tax included)
- 10 cups: ¥5,400 (tax included)

Purchasing is available through Ringbell’s official online store:

Company Overview

- Company Name: Ringbell Co., Ltd.
- CEO: Hidenori Tokairin
- Headquarters: 3-13-6 Nihonbashi, Chuo-ku, Tokyo, Japan
- Established: July 3, 1987
- Capital: ¥608,935,000 (including the capital reserve)
- Business Focus: Planning and selling gifts, wholesale
- Official Website: Ringbell

Join us in celebrating a decade of culinary excellence with the unique offerings of Ringbell’s 'Extreme' series, bringing the taste of Japan’s regions right to your table!