#Japan #Tokyo #MEDIHEAL #Workman #XShelter

WORKMAN EXPO 2025 Autumn/Winter: A Showcase of Innovation

On September 1, 2025, WORKMAN will host its highly-anticipated product announcement event, the "WORKMAN EXPO 2025 Autumn/Winter," at the International Forum Hall E1 & E2 in Yurakucho. This event promises to be a landmark gathering in the apparel retail sector, featuring extensive displays across a vast 5,000 square meters, making it one of the largest single-brand exhibitions in Japan. An estimated 100 media representatives and 500 influencers with a combined social media following of 36 million are expected to attend, marking this event as one of the most significant apparel events utilizing social media for outreach.

One of the most exciting aspects of this year’s expo will be the introduction of two key areas focused on groundbreaking new products:

MEDIHEAL® Recovery Wear: Redefining Comfort

The first highlight is the MEDIHEAL® recovery wear booth, adorned in the distinctive “Reset Green” color scheme. This booth will feature a talk show with the newly appointed brand ambassador, Sho Takenaka, alongside the company’s product development head. Scheduled from 12:00 PM to 12:30 PM, this segment promises insights into the innovative designs and functionalities of the MEDIHEAL® line, which has previously sold an impressive 1.7 million units targeted at the labor market.

This autumn/winter season marks a pivotal shift as WORKMAN reaches out to general consumers, offering highly competitive pricing—$38 for a set (long-sleeve shirt at $19 and long pants at $19)—making an entry into the recovery wear market, poised to attract a wider audience. Visitors will also have the chance to try on approximately 30 different items, including general medical equipment-certified loungewear, blankets, and accessories, with featured items starting at just $19. Notably, attendees can engage in effect verification using thermal cameras and blood flow scopes to experience the benefits firsthand.

XShelter: The World’s First Wearable Insulation

The second key feature is the extraordinary “XShelter” area, showcasing a revolutionary concept in wearable insulation. Following last year's successful online pre-sale that saw 20,000 units sell out in just four days, the new XShelter thermal wear combines improved insulation performance, increased by 30%, with unprecedented stretchability, allowing for optimal thermal regulation even during unseasonably warm winters.

Participants can step into various challenging environments to test the versatility of the XShelter insulation gear. For example, the extreme cold section recreates a -25°C atmosphere using a large freezer, where guests can don the XShelter apparel and confirm that their body temperature remains comfortable even in the harsh freeze. Similarly, the torrential rain area simulates 130mm/h rainfall, allowing participants to experience the waterproof capabilities of the XShelter gear. Lastly, the warm winter section demonstrates the product's effectiveness against varying temperature gradients, which have become increasingly common in urban environments, especially during recent winters.

This innovative gear is designed to provide warmth while being adaptable enough to maintain comfort across fluctuating temperatures.

Conclusion

The WORKMAN EXPO 2025 Autumn/Winter event is a must-attend for those interested in revolutionary developments in workwear and recovery gear. With interactive experiences, insight from industry leaders, and exclusivity offered to attendees, it promises a day filled with inspiration and discovery in the world of apparel. Mark your calendars and prepare to explore the future of clothing on September 1!

For further details, remember that the campaign will continue nationwide starting September 2, featuring limited pre-sales of 24 new items across specially wrapped stores in major cities, exclusively available to media guests first.