GAC Launches Local Strategy in Australia with Three New Models
On November 18, 2025, GAC marked a pivotal moment in its global expansion by unveiling its local strategy for Australia through a memorable launch event held in Sydney. Titled 'GAC Driving Australian Confidence,' this initiative is a major step forward in realizing GAC's global vision known as "ONE GAC 2.0". The event not only showcased GAC's commitment to the Australian market but also initiated a vibrant new chapter in the company's brand development within the Pacific South region.
Wei Haigang, President of GAC INTERNATIONAL, emphasized the company’s long-term commitment to Australia with a clear motto: "In Australia, for Australia, integrating into Australia, serving Australia, and contributing to Australia." This dedication is underscored by GAC’s ambition to bring eco-friendly, intelligent, and enjoyable mobility options to Australian customers, positioning itself as a trustworthy brand amid fierce competition.
During the launch, GAC introduced three flagship models tailored for the Australian market, reflecting their commitment to cater to diverse consumer needs. Among the new offerings is the spacious smart SUV, the AION V, a luxury plug-in hybrid minivan, the M8 PHEV, and the modern smart SUV, EMZOOM. This impressive lineup provides a comprehensive range of mobility solutions that encompass fully electric, plug-in hybrid, and gasoline-powered options, appealing to urban commuters, family travelers, and business users alike. Over the next five years, GAC aims to release over ten additional models, including sedans, SUVs, pickup trucks, and minivans, expanding its footprint across various vehicle categories.
GAC has already established its Australian subsidiary, which operates nine initial sales and service points strategically located to enhance customer accessibility. The company's ambition doesn't stop here; in the coming five years, it plans to scale its dealership network to over 100 locations covering major regions and cities across Australia. GAC's commitment to providing exceptional service is further demonstrated by the rollout of its “GAC Care” service model, which highlights a generous seven-year warranty with no mileage limit for vehicles and an eight-year battery warranty to ensure peace of mind for buyers.
To enhance customer experiences, GAC is implementing the GSSW global sales and service standard, which promises high-quality customer interactions throughout the service lifecycle, from appointment management and vehicle handover to post-sale follow-ups. In alignment with emerging renewable energy trends, GAC is collaborating with local dealerships to provide both DC and AC charging solutions at their facilities, reinforcing the commitment to fostering a sustainable mobility ecosystem in Australia. Customers purchasing new energy vehicles will also receive complimentary home chargers and emergency charging solutions, further enhancing their driving experience.
With the onboarding of nine partner dealerships, GAC has officially commenced its journey into the Australian automotive market. Together, they aim to build a vibrant green mobility ecosystem while delivering enhanced and smarter mobility experiences to local consumers. This launch not only reflects GAC's strategic vision but also signifies its resilience and adaptability in a rapidly evolving automotive landscape.
In conclusion, GAC’s ambitious local strategy in Australia embodies a commitment to integrating into the Australian automotive fabric while addressing consumer needs with innovative and diverse vehicle offerings. With a clear dedication to providing sustainable mobility solutions, GAC is poised to make a lasting impact in the Australian market, creating a new wave of vehicle options tailored to meet the evolving demands of Australian drivers. The company's promising future in Australia looks incredibly bright, especially with an ambitious growth plan and a focus on customer satisfaction and service excellence.