#London #UK #Insurtech #YuLife #Tal Gilbert

YuLife Appoints Tal Gilbert as New CEO

In a bold move towards future-proofing its innovative approaches in employee benefits and insurance, YuLife has selected Tal Gilbert as its new Chief Executive Officer. This significant transition marks a pivotal moment for the insurtech company, which is renowned for integrating artificial intelligence with traditional insurance services.

Gilbert, who has an impressive track record of more than 20 years in global leadership roles encompassing insurance, employee benefits, and digital health, is set to take the helm at a time when YuLife is poised for substantial growth. He succeeds founder Sammy Rubin, who will shift to the role of Executive Chair. Rubin will continue to focus on strategic initiatives and global partnerships while nurturing YuLife’s overarching vision of embedding health within financial protection.

Tal Gilbert’s experience is extensive and varied. He previously served as CEO of Vitality US and held the position of Acting CEO at AIA Vitality in Hong Kong. Additionally, Gilbert was the General Manager of Vitality Health International, where he was instrumental in advancing engagement-led and data-informed insurance models across multiple regions, including the UK, US, and Asia. This wealth of experience positions him well to spearhead innovations at YuLife.

Gilbert acknowledges the transformative potential of AI as it reshapes various sectors, especially in employee engagement and insurance. He believes that as workplaces increasingly embrace advanced technologies, there exists a pressing need for companies to support their employees more creatively and effectively. With Gilbert at the forefront, YuLife intends to capitalize on its unique diversification, offering proactive, personalized, and measurable enhancements that resonate not only with individuals but also with organizations and insurers around the globe.

One of the key initiatives under Gilbert’s leadership will be the rollout of ‘Yunity’, an intelligence layer that aims to enhance the YuLife experience. Yunity transforms everyday interactions into valuable insights, facilitating timely interventions and more robust support networks for employees, employers, and insurers alike.

Gilbert has expressed enthusiastic commitment towards leading YuLife as it leverages its data-driven framework to redefine how health and insurance are perceived and accessed. “YuLife has created an incredibly mission-driven organization that focuses on insurance and well-being in a way that inspires people to live healthier lives,” he stated. His vision for the company sees it as a crucial player in crafting intelligence that responds to health and financial needs effectively.

Meanwhile, the founding figure, Sammy Rubin, expressed his confidence in Gilbert’s capabilities. With over two decades of expertise at the intersection of behavioral change and insurance scalability, Rubin believes Gilbert is precisely the right leader to guide YuLife into this next significant chapter. He looks forward to fostering an environment that amplifies YuLife’s intelligence-led approach to better support individuals and businesses in achieving improved outcomes.

Established in 2016 and headquartered in London, YuLife is fundamentally changing the landscape of employee benefits. It combines health and insurance into an integrated model that empowers users to adopt healthier lifestyles while effectively utilizing their benefits. This approach not only fosters well-being but also generates critical insights on population health, enabling entities to manage risk and interventions responsively.

Partnering with renowned insurers like Bupa, MetLife, and Old Mutual, YuLife currently supports millions around the globe. Backed by notable investors such as Creandum and LocalGlobe, the company's potential appears boundless as it continues to innovate and expand its presence in the insurance landscape.

As Tal Gilbert steps into his role, the insurance world will be watching closely to see how YuLife’s strategies evolve under his leadership, setting a benchmark for others in the insurtech space. His focus on leveraging AI to bridge the gap between health and financial protection could lead to impactful changes, not only within YuLife but also across the broader insurance industry.